ALL DIGITAL SIGNAGE, SOME SNARK
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech …
Read moreKym Frank On How Geopath Powers A Smarter Digital OOH Marketplace
Integrations is kinda the name of the modern game if you’re doing targeted Digital OOH as a vendor or network operator, and Broadsign – arguably …
Read moreBroadsign Strikes DOOH Ad Tech Partner Deal With Spain’s TAPTAP Digital
This is a nice take on the idea of marrying a digital OOH outdoor-ready display with vehicle-charging technology, from Chicago-area custom display company Palmer Digital …
Read morePalmer Starts Marketing Electric Vehicle Charging Kiosks
A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement …
Read moreAdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks
The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and …
Read moreQuividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks
Sixteen:Nine has profiled a bunch of companies and individual employees who have been trying the best they can – by 3D printing, sewing, baking and …
Read moreCaptivate Develops Free Service To Promote Job-Seekers On Its Elevator Screen Network
Alex Camacho from Intuiface kindly passed along links to some free icon packs for creatives who want or have been tasked with developing messaging for …
Airports are very different places from when I started my working life, and technology has done a lot to not only change travel experiences, but …
Read moreTina Williams On How Toronto’s Big Airport Does DOOH Differently
The ride share firm Lyft has acquired a small startup called Halo Cars, which puts digital OOH ad displays on top of drivers’ cars, providing …
Read moreDOOH Car-Topper Start-Up Halo Cars Acquired By Lyft
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns …
Read moreDaniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu …
Read moreAbu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital …
Read moreClever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
