ALL DIGITAL SIGNAGE, SOME SNARK
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has …
Read moreIan Dallimore On Growing Digital Inside Lamar Advertising
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – …
Read moreBroadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves
Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home …
Read moreFirst Look: Giant New LED Board At One Times Square In NYC
A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, …
Read moreDigital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise
Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion …
The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising …
Read moreIntersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations
LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re …
Read moreDOOH Billboard Network Starts Running The Onion’s Satirical News Headlines
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign …
Read moreSingle DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with …
Read moreThis UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more …
Read moreBillboards In 40 US States Use Data In DOOH Campaign For Missing Kids
The great folks at Minneapolis-based Screenfeed have been working on something since last October with the National Center for Missing & Exploited Children in the …
Read moreScreenfeed Develops Free-To-Use Content To Help Find Missing Kids In US
Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent …
Read moreFab Stanghieri On Why Canada’s Biggest Cinema Company Is In Digital Signage
