ALL DIGITAL SIGNAGE, SOME SNARK
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious …
Read moreThere Are Even Instructions Available For “Hacking” OOH Media Faces
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited …
Read moreReal-Time AR-Driven Video Wall Engages Shanghai Subway Riders
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo …
Read moreMcDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform …
Read moreBroadsign Gets Toehold In China With New Media Network Deal
You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas …
Read moreWasting Away Past Margaritaville Resorts Many New LED Displays
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen …
Read moreNew Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home …
Read moreBookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s …
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past …
Read moreDPAA Study: Awareness, Understanding And Use Of DOOH All On Rise
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has …
Read moreIan Dallimore On Growing Digital Inside Lamar Advertising
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – …
Read moreBroadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves
