ALL DIGITAL SIGNAGE, SOME SNARK
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns …
Read moreDaniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu …
Read moreAbu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital …
Read moreClever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly …
Read moreLive Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal …
Read moreBroadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious …
Read moreThere Are Even Instructions Available For “Hacking” OOH Media Faces
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited …
Read moreReal-Time AR-Driven Video Wall Engages Shanghai Subway Riders
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo …
Read moreMcDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform …
Read moreBroadsign Gets Toehold In China With New Media Network Deal
You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas …
Read moreWasting Away Past Margaritaville Resorts Many New LED Displays
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen …
Read moreNew Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
