OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce

July 11, 2022 by Dave Haynes

The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the …

Read more

iSite Media Makes Sports Arena Restrooms Its DOOH Medium

June 16, 2022 by Dave Haynes

People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and …

Read more

German OOH Media Giant Ströer Expanding Digital Footprint With 6MM Daktronics LED Boards

January 17, 2022 by Dave Haynes

Daktronics has announced a renewed partnership to supply a pie of large-format outdoor LED displays to the German OOH media firm Ströer, which also …

Read more

Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer

October 12, 2021 by Dave Haynes

The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank …

Read more

Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data

September 2, 2021 by Dave Haynes

Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was …

Read more

Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station

July 5, 2021 by Dave Haynes

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku …

Read more

Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign

April 6, 2021 by Dave Haynes

Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed …

Read more

DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M

February 8, 2021 by Dave Haynes

Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special …

Read more

Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

January 27, 2021 by Dave Haynes

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla …

Read more

Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units

January 19, 2021 by Dave Haynes

A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed …

Read more

Kym Frank On How Geopath Powers A Smarter Digital OOH Marketplace

December 2, 2020 by Dave Haynes

Read more

Broadsign Strikes DOOH Ad Tech Partner Deal With Spain’s TAPTAP Digital

October 13, 2020 by Dave Haynes

Read more
1 2 3 69