iSite Media Makes Sports Arena Restrooms Its DOOH Medium
June 16, 2022 by Dave Haynes
People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and …
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German OOH Media Giant Ströer Expanding Digital Footprint With 6MM Daktronics LED Boards
January 17, 2022 by Dave Haynes
Daktronics has announced a renewed partnership to supply a pie of large-format outdoor LED displays to the German OOH media firm Ströer, which also …
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Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer
October 12, 2021 by Dave Haynes
The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank …
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Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data
September 2, 2021 by Dave Haynes
Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was …
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Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station
July 5, 2021 by Dave Haynes
Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku …
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Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign
April 6, 2021 by Dave Haynes
Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed …
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DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M
February 8, 2021 by Dave Haynes
Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special …
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Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC
January 27, 2021 by Dave Haynes
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla …
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Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units
January 19, 2021 by Dave Haynes
A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed …
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Kym Frank On How Geopath Powers A Smarter Digital OOH Marketplace
December 2, 2020 by Dave Haynes
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Broadsign Strikes DOOH Ad Tech Partner Deal With Spain’s TAPTAP Digital
October 13, 2020 by Dave Haynes
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