Do infomercials make sense for Digital OOH Networks?

March 24, 2011 by Dave Haynes

rVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials …

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Video: DOOH4Relief spot by Cineplex Digital Solutions

March 23, 2011 by Dave Haynes

This is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is …

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Research suggests new nutritional information on menu boards has nominal impact

March 22, 2011 by Dave Haynes

US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …

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Video: 3D projection mapping on Sydney Opera House

March 22, 2011 by Dave Haynes

Here’s video of the YouTube Symphony Orchestra finale from Sunday night at the Sydney Opera House. As it is described: The art of real-time …

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DOOH4Relief: Latest available video

March 22, 2011 by Dave Haynes

The quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese …

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DOOH4Relief Update: New US and French-Canada ads

March 21, 2011 by Dave Haynes

We continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services …

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Very cool: 3D Projection-Mapping Blasted From Half-mile Out To Sydney Opera House Sails

March 18, 2011 by Dave Haynes

This looks pretty spankin’ amazing on a bunch of levels. A week-long music festival in Sydney, Australia will culminate with a performance at the …

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DOOH4Relief banner ads available for download

March 17, 2011 by Dave Haynes

Want to help the DigitalOOH community effort for Japan? We have creative people producing spots (we could use UK and Euro, as well as …

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DOOH4Relief Update: Five countries, momentum building

March 17, 2011 by Dave Haynes

This should be a busy day as the Japan relief effort by the Digital OOH industry gets increasingly involved in a collective, voluntary effort …

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Review and next steps: Japan Relief Effort From DOOH Community

March 15, 2011 by Dave Haynes

We had a great 2 PM call, with folks from Insteo, rVue, Context Media, TouchTunes, Cineplex, Canadian Health Media Network and Preset jumping on, …

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Conf call today at 2 Eastern for Japan relief DOOH spots

March 15, 2011 by Dave Haynes

David Weinfeld has arranged a conference call bridge for today at 2 PM Eastern to coordinate development and distribution of public service ads to …

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Onestop's high school DOOH proposal in front of school board tonight

March 9, 2011 by Dave Haynes

Onestop Media Group‘s pitch to the Toronto District School Board to expand the screen project it has tested in city high schools is up for …

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