First responder-focused digital signage network starts to roll
April 20, 2011 by Dave Haynes
It has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together …
Read moreGerman study suggest 3D advertising more effective
April 14, 2011 by Dave Haynes
The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …
Read moreDigital OOH Forum: The method behind Target's interactive gaming area
April 14, 2011 by Dave Haynes
Trevor Kaufman, the CEO of interactive firm Possible Worldwide, had a really interesting session at the MediaPost Digital OOH forum in New York on …
Read moreFour Winds takes pilot cruise with ferry system
April 12, 2011 by Dave Haynes
Denver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water …
Read moreDOOH4Relief Update: Numbers wanted; effort to continue and grow
April 12, 2011 by Dave Haynes
It has been a month since the Japan disaster and while the nightmare is far from over there – the nuclear accident now ranks …
Read moreZoom unveils data-driven programming for its big and growing health club network
April 7, 2011 by Dave Haynes
Zoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it …
Read moreArtisan running Good, Bad and Ugly GlobalShop review
April 6, 2011 by Dave Haynes
This is interesting and quite clever. The Toronto merchandising and design firm Artisan Complete is doing a Globalshop Review on Friday, over lunch, at …
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Rant: Content-farmed tips make for worthless reading
April 5, 2011 by Dave Haynes
(Rant alert) The system of tubes is polluted with crappy human or machine-generated articles about anything under the sun. Far too many of the …
Read moreDOOH4Relief Update: Spain involved; ClearChannel pitches in at airports
March 28, 2011 by Dave Haynes
I got a nice note from Jim Nista at Insteo, the company that put together and is hosting the DOOH4Relief website. A new set …
Read moreTwo weeks after the quake, but DOOH4Relief still needed
March 25, 2011 by Dave Haynes
It has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to …
Read moreBattery-powered displays and kiosks cut the cord
March 25, 2011 by Dave Haynes
Chester Niziol had me up to the Toronto-area R&D digs of one of his companies, ideaLAB, something like a year ago to show me …
Read moreMuzak sells to Mood Media in $305M cash deal
March 24, 2011 by Dave Haynes
Fresh off the news wires comes word that Toronto-based Mood Media Corp. has done a deal to buy Muzak Holdings LLC for $305 million …
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