rAVe: Measuring the Success of Digital Signage Content
November 21, 2011 by rAVe Publications
This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about …
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Radio City Music Hall gets projection-mapped for Rockettes
November 14, 2011 by Dave Haynes
It’s hard not to like 3-D projection mapping – the complicated but big-impact process of blasting big visuals on irregular surfaces. We’ve seen it …
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PRN renews content deal with NFL Network
November 14, 2011 by Dave Haynes
Are NFL highlights the sort of thing that will draw eyeballs to Digital OOH screens? Sometimes, yes, I’d imagine. In other circumstances, more of …
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Visit Norway, from your subway seat
November 11, 2011 by Dave Haynes
[vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses …
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Awards: DSA Crowns Its Content Kings (updated)
November 9, 2011 by Dave Haynes
The Digital Screenmedia Association handed out its inaugural Crown Awards last night, and based on Tweets from Paul Flanigan of Saddle Ranch Digital (and …
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Nike lights up 1,404-image interactive wall in Portland flagship store
November 7, 2011 by Dave Haynes
My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to …
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Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
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3M tech opens possibility to analyze screen placement effectiveness in retail
November 4, 2011 by Dave Haynes
I am down in St. Paul, Minnesota with a group of industry smarty-pants … plus not-so-bright me … on the invitation of 3M. The …
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Smartphones are changing the in-store digital dynamic, and that’s OK
November 2, 2011 by Dave Haynes
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail …
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QR codes that spit back personalized responses
October 27, 2011 by Dave Haynes
The retail tech site Storefront Backtalk has a piece up about what’s promoted as a new generation of QR code scanning technology that goes …
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Flanigan saddles up as content shop’s new VP Strategy
October 26, 2011 by Dave Haynes
Very nice to read that Saddle Ranch Digital has hired on Paul Flanigan as its VP of Content Strategy. Most people who sorta know …
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DSA names finalists for its “Crown” content awards
October 26, 2011 by Dave Haynes
The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited …
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