ALL DIGITAL SIGNAGE, SOME SNARK
Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky …
Read moreRome’s Airport Has Shape-Shifting LED Ad Chandelier
The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent …
Read moreClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target …
Read moreBig Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black …
Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and losing …
Read moreSub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times Square. …
Read moreAerva Fires Up Locos Tacos Campaign In Times Square
Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how that …
Read moreVideo: Cheryl Cole Interactive Digital OOH Poster In UK Mall
Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. The …
The Greater Toronto Airports Authority, which runs Canada’s busiest airport in guess where, has OK’d a big expansion of the digital wayfinding system its been …
Read moreToronto’s main airport rolls out massive digital wayfinding stations
Those very cool giant touchscreens that Clear Channel Out of Home has been running at selected bush shelters in San Francisco and (didn’t know this part) Washington, …
Read moreClearChannel expanding its interactive bus shelter program
