Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns
August 16, 2021 by Dave Haynes
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks …
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“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work
April 2, 2020 by Dave Haynes
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Rome’s Airport Has Shape-Shifting LED Ad Chandelier
December 13, 2018 by Dave Haynes
Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and …
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ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation
October 7, 2017 by Dave Haynes
The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the …
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Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting
February 29, 2016 by Dave Haynes
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately …
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Projects: The LED Board That Ate Times Square
November 19, 2014 by Dave Haynes
This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real …
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Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel
June 17, 2013 by Dave Haynes
Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and …
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Aerva Fires Up Locos Tacos Campaign In Times Square
March 8, 2013 by Dave Haynes
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …
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Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall
September 18, 2012 by Dave Haynes
Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how …
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Denver’s Airport Goes Big On Digital OOH
June 22, 2012 by Dave Haynes
Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. …
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Toronto’s main airport rolls out massive digital wayfinding stations
November 28, 2011 by Dave Haynes
The Greater Toronto Airports Authority, which runs Canada’s busiest airport in guess where, has OK’d a big expansion of the digital wayfinding system its …
Read moreClearChannel expanding its interactive bus shelter program
January 21, 2011 by Dave Haynes
Those very cool giant touchscreens that Clear Channel Out of Home has been running at selected bush shelters in San Francisco and (didn’t know this part) …
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