This is the Forum cinema in Kaunas, Lithuania, which has invested in a big way in 3.9mm pitch LED screens and ambient content around the theatre’s lobby. The set-up was designed and installed by the Italian firm MacroPix. The total resolution is 4K plus and there is about 100 square metres of digital on the walls. Very impressive!
Hat tip to Dovydas Stukas of TD Baltic for letting me know about the job.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.