“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On?

July 27, 2023 by Dave Haynes

London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture …

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BenQ Reinvents Commercial Digital Signage. Ok, Sure, Uh-huh, Pffft.

November 7, 2014 by Dave Haynes

So one of the things I said to the crowd of architects, public space designers, creative producers and graphic designers who were at Xlab …

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Webinar To Portray Digital Signage 11 Years Out. Yeah, Right.

March 12, 2014 by Dave Haynes

If I go back 11 years, to 2003, almost none of the technologies and services that define our day to day lives even existed. …

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Election Over, Digital Signage Won, Nothing Else Was Second

November 21, 2013 by Dave Haynes

There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content …

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Yes, But WTF Do You Do?

October 29, 2013 by Dave Haynes

One of the things that I had to self-excise from my Your Baby’s Ugly presentation last week was a discussion on how companies tend …

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Vine Changes Advertising As We Know It??? Bullsh*t!

September 11, 2013 by Dave Haynes

I just finished reading a post on American Express’s Open Forum (which is about … I’m not sure) that posed with a straight face …

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VertNext Is What’s Next In Ad…VERT…Ising (Really, They Said That)

May 11, 2013 by Dave Haynes

This is beyond awesome. A Philly area company has announced a new digital sign/advertising thingie that is positioned and presented like they just came …

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“Thought Leadership” In Pulp Magazine Form

March 5, 2013 by Dave Haynes

  If digital signage content conferences had pulp magazine covers … Courtesy of a strange but very cool service called Pulp-O-Mizer.

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Dolby, Philips Announce New Glasses-Free 3D Format (But That’s It)

April 12, 2012 by Dave Haynes

I have read this release a few times and now marvel at how the PR managed to generate so much nothing. The nut of …

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Hellberg: Get Your Story Right

February 29, 2012 by Pat Hellberg

My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of …

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Tech Blog Declares The Minority Report Moment Is Here (It’s Not)

January 19, 2012 by Dave Haynes

In what is an almost epic reach, Mashable is describing a trade show-bait thing put together by Razorfish and Microsoft, for NRF this week, as …

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2011: Good, Bad And Fugly (Part 2)

December 30, 2011 by Dave Haynes

(Link to Part 1: The Good …) I’m going to look more at trends, as opposed to calling out people, organizations or projects. That …

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