Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign
April 5, 2024 by Dave Haynes
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to …
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Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads
August 29, 2023 by Dave Haynes
We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other …
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Office Lobby Uses Projection-Mapping For Directory And Info Screen
November 11, 2022 by Dave Haynes
This is a clever, budget-friendly variation on big video walls in office lobbies – a projection-mapped feature that functions as a building directory and …
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Mitsui Foundation Lights Up 10 Big LED Displays With Custom Content In NYC Lobby
April 22, 2022 by Dave Haynes
This is a very nice, quite different take on using digital display to enliven a corporate office tower lobby. While a lot of projects …
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NJ Realty Corp. Uses Projection Mapping To Create Experience In HQ Lobby
July 19, 2021 by Dave Haynes
There’s been lots of activity in pro AV circles, using large format LED to deliver an experience for tenants and visitors in commercial building …
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Krispy Kreme Uses Doughnut Theater To Pull In Times Square Crowds In NYC
September 18, 2020 by Dave Haynes
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David Title Of Bravo Media On Doing Genuinely Experiential Digital Signage
December 18, 2019 by Dave Haynes
Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of …
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