Estimote Puts Digital Signage System On A BLE Beacon
September 17, 2016 by Dave Haynes
Bluetooth beacons have been turned into interactive digital signage players by one of the largest manufacturers of the high buzz factor radio transmitters. The Polish …
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Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017
April 21, 2016 by Dave Haynes
I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons …
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How Data Has Become Retail’s New Battleground
March 7, 2016 by Jeffrey Weitzman
GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking …
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UPDATED: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation
April 20, 2015 by Dave Haynes
UPDATE: Since this post went up I have had some people poke around and let me know the enthusiasm for this development may be …
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DSrupted Talk: Doug Thompson On Beacons And Engagement
September 19, 2014 by Dave Haynes
Good presentations are almost always big on visuals and light on readable text, and that definitely applies to this presentation by Doug Thompson, done …
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Beacons: A Better Idea For Indoor Wayfinding
August 19, 2014 by Dave Haynes
Interactive wayfinding directories absolutely have a role in helping people find their way around sprawling retail, health care, higher education and corporate campuses. But …
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DSrupted: “Growth Hacking” Retail With Beacon Technology
July 29, 2014 by Charles Regula
Guest Post: Doug Thompson, Dot 3 Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of …
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DSrupted Promises Full Day Look At Digital Signage And Disruptive Technology
July 21, 2014 by Dave Haynes
We’re now less than two months out from DSrupted, the first conference to focus just on the rapidly evolving and emerging technologies that are …
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Noxel’s New Android Digital Signage Player Ships With BLE Inside
April 28, 2014 by Dave Haynes
The Singapore firm Noxel has done an interesting spin on an Android digital signage player – embedding a Bluetooth Low Energy (BLE) module inside …
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In Proximity Marketing, You Can Use NFC Or Abuse With BLE
February 3, 2014 by sixteenninewpadmin
Guest Post: Frank Viljoen Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology …
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Report: Newer iPads Being Used For Digital Signage Can Double As iBeacons With No New Tech
December 7, 2013 by Dave Haynes
There’s a very interesting piece in TechCrunch about Apple’s iBeacons and in-store digital that’s well worth a read. It goes into the long view …
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