Estimote Puts Digital Signage System On A BLE Beacon

September 17, 2016 by Dave Haynes

Bluetooth beacons have been turned into interactive digital signage players by one of the largest manufacturers of the high buzz factor radio transmitters. The Polish …

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Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017

April 21, 2016 by Dave Haynes

I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons …

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How Data Has Become Retail’s New Battleground

March 7, 2016 by Jeffrey Weitzman

GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking …

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UPDATED: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation

April 20, 2015 by Dave Haynes

UPDATE: Since this post went up I have had some people poke around and let me know the enthusiasm for this development may be …

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DSrupted Talk: Doug Thompson On Beacons And Engagement

September 19, 2014 by Dave Haynes

Good presentations are almost always big on visuals and light on readable text, and that definitely applies to this presentation by Doug Thompson, done …

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Beacons: A Better Idea For Indoor Wayfinding

August 19, 2014 by Dave Haynes

Interactive wayfinding directories absolutely have a role in helping people find their way around sprawling retail, health care, higher education and corporate campuses. But …

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DSrupted: “Growth Hacking” Retail With Beacon Technology

July 29, 2014 by Charles Regula

Guest Post: Doug Thompson, Dot 3 Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of …

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DSrupted Promises Full Day Look At Digital Signage And Disruptive Technology

July 21, 2014 by Dave Haynes

We’re now less than two months out from DSrupted, the first conference to focus just on the rapidly evolving and emerging technologies that are …

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Noxel’s New Android Digital Signage Player Ships With BLE Inside

April 28, 2014 by Dave Haynes

The Singapore firm Noxel has done an interesting spin on an Android digital signage player – embedding a Bluetooth Low Energy (BLE) module inside …

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In Proximity Marketing, You Can Use NFC Or Abuse With BLE

February 3, 2014 by sixteenninewpadmin

Guest Post: Frank Viljoen Proximity Marketing has received a lot of attention lately – all of it focused on the idea of using technology …

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Report: Newer iPads Being Used For Digital Signage Can Double As iBeacons With No New Tech

December 7, 2013 by Dave Haynes

There’s a very interesting piece in TechCrunch about Apple’s iBeacons and in-store digital that’s well worth a read. It goes into the long view …

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