Big Roadside Digital Board Now On Third Generation For Oklahoma Casino

January 16, 2023 by Dave Haynes

Here’s an interesting story about the evolution of roadside digital billboard displays – a big casino sign in Oklahoma now on its third generation. …

Read more

Branded Cities Touts “Proprietary” DreamRoom 3D In New Toronto DOOH Campaigns; BS Filter Twitching

November 8, 2021 by Dave Haynes

My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables …

Read more

Hacked Billboard Had Unlocked Equipment Shed, Used Laptop As Media Player

January 13, 2020 by Dave Haynes

A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I …

Read more

Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment

January 2, 2020 by Dave Haynes

A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the …

Read more

More Hacked Signs And More Naughty Content – This Time In Detroit

September 30, 2019 by Dave Haynes

A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. …

Read more

Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By?

October 8, 2017 by Dave Haynes

A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a …

Read more