Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel

October 4, 2016 by Dave Haynes

This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick …

Read more

Projects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards

December 7, 2015 by Dave Haynes

This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in …

Read more

Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways

July 7, 2015 by Dave Haynes

Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone …

Read more

Dear Digital Signage Ecosystem: Ignore Augmented Reality Goggles

April 29, 2015 by Dave Haynes

There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed …

Read more

Crickets In The Holoroom

April 29, 2015 by Dave Haynes

I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the …

Read more

Projects: Xbox Mutants Run Amok On Streets Of Three Cities

October 29, 2014 by Dave Haynes

  Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented …

Read more

Lowes Bringing Augmented Reality Rooms Into Canadian Test Stores

June 12, 2014 by Dave Haynes

The DIY store Lowes will be rolling out a series of  augmented reality spaces in four stores around Toronto in the second half of this …

Read more

Project Profile: Jolly Green Giant At Grand Central

October 4, 2012 by Dave Haynes

Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in …

Read more

Project Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms

September 10, 2012 by Dave Haynes

US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try …

Read more

Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters

January 16, 2012 by Dave Haynes

[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …

Read more

Guest Post: The Good and Bad of Augmented Reality 3D Virtual Fitting Rooms

January 13, 2012 by Jack Benoff

Have you seen the coverage of these  3D Virtual Fitting Rooms? Thanks to the power of the Microsoft Kinect several of these hacks products have entered …

Read more

Latest AR Virtual Dressing Room Takes The Cake

January 12, 2012 by Dave Haynes

[youtube id=”WwUa14mNNhY” width=”600″ height=”350″] The virtual dressing room-augmented reality thing has been around for a few years, and the first iterations by companies like …

Read more