Disney Uses AR On Singapore Streetscape To Market Kids’ TV Channel
October 4, 2016 by Dave Haynes
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick …
Read moreProjects: Interactive Screen Puts Augmented Reality Layer In Holiday Postcards
December 7, 2015 by Dave Haynes
This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in …
Read moreProjects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways
July 7, 2015 by Dave Haynes
Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone …
Read moreDear Digital Signage Ecosystem: Ignore Augmented Reality Goggles
April 29, 2015 by Dave Haynes
There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed …
Read moreCrickets In The Holoroom
April 29, 2015 by Dave Haynes
I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the …
Read moreProjects: Xbox Mutants Run Amok On Streets Of Three Cities
October 29, 2014 by Dave Haynes
Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented …
Read moreLowes Bringing Augmented Reality Rooms Into Canadian Test Stores
June 12, 2014 by Dave Haynes
The DIY store Lowes will be rolling out a series of augmented reality spaces in four stores around Toronto in the second half of this …
Read moreProject Profile: Jolly Green Giant At Grand Central
October 4, 2012 by Dave Haynes
Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in …
Read moreProject Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms
September 10, 2012 by Dave Haynes
US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try …
Read moreBig Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …
Read moreGuest Post: The Good and Bad of Augmented Reality 3D Virtual Fitting Rooms
January 13, 2012 by Jack Benoff
Have you seen the coverage of these 3D Virtual Fitting Rooms? Thanks to the power of the Microsoft Kinect several of these hacks products have entered …
Read moreLatest AR Virtual Dressing Room Takes The Cake
January 12, 2012 by Dave Haynes
[youtube id=”WwUa14mNNhY” width=”600″ height=”350″] The virtual dressing room-augmented reality thing has been around for a few years, and the first iterations by companies like …
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