London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues

September 7, 2021 by Dave Haynes

A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The …

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Tokyo Olympics Used Projection Mapping In Novel Ways, But The Most Stunning Visual Wasn’t Quite Real

August 9, 2021 by Dave Haynes

If you watched any of the Olympics in Tokyo on broadcast TV or online you would have seen some stunning visual effects. The one …

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Dutch Mall Uses Motion-Sensing Software And Real Time AR On LEd Wall, To Drive Social Distancing Guidelines

May 20, 2020 by Dave Haynes

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Clever AR-To-Digital Signage Mash-Up Lets Fans Pose With NFL Pros

September 10, 2019 by Dave Haynes

I was asked recently, for a podcast, where I thought augmented reality fit with digital signage, and I suggested it might often be a …

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Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders

August 1, 2019 by Dave Haynes

This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers …

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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens

November 14, 2018 by Dave Haynes

This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …

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Retail AR App Has Wine Bottles Talking To You

March 1, 2018 by Dave Haynes

This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story …

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Mastercard Touts AR Tech That Puts Virtual Digital Signs In Stores

October 23, 2017 by Dave Haynes

This is a concept video from Mastercard and partners making the suggesting that department store shoppers can walk around and make shopping purchases with …

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Pix: More Shots Of That Cool AR Digital Poster In Slovenia

May 17, 2017 by Dave Haynes

Here are three pix shot today of that cool augmented reality Digital OOH digital poster thing on the streets of Ljubljana, Slovenia. They were shot and …

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Projects: AR Brings Marine Life To Ljubljana’s Sidewalks Via DOOH Campaign

May 9, 2017 by Dave Haynes

Here’s a nice use of augmented reality on digital OOH transit shelter screens in Slovenia’s capital city, Ljubljana. Not a new idea, but a …

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UK’s Lightvert Launches Crowdfunding Effort; Touts ECHO Tech As New Kind Of AR

February 14, 2017 by Dave Haynes

The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads …

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Tech Manufacturing Giant Foxconn Merging Augmented Reality And Digital Signage

November 3, 2016 by Dave Haynes

Via Nikkei Asian Review Monster Asian technology manufacturer Hon Hai Precision Industry, also known as Foxconn Technology Group, has announced its funding of a newly-formed …

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