Video: How AI-Based Computer Vision Generates Actionable Insights In QSR Drive-Thrus
November 2, 2023 by Dave Haynes
Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Screenverse Boost Audience Measurement Via New Place Exchange Partnership
July 13, 2023 by Dave Haynes
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks …
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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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Sharp/NEC Repackage AI Audience Measurement Platform As NaviSense
June 13, 2022 by Dave Haynes
One of the announcements a bit lost by me in the InfoComm PR blizzard last week was Sharp/NEC revisiting and re-packaging its AI/computer vision …
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Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer
October 12, 2021 by Dave Haynes
The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank …
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Hong Kong Startup Displayforce Launches Digital Signage CMS And AI-Based, Ad-Focused Platform In $299 “Box”
October 5, 2021 by Dave Haynes
A Hong Kong start-up called Displayforce has launched an interesting new product and service that pairs a digital signage play-out device with a camera used …
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Broadsign Broadens Audience Measurement Toolkit, Support Via Computer Vision Integration With Sightcorp
September 9, 2021 by Dave Haynes
Montreal-based CMS software firm Broadsign and the Dutch computer vision firm Sightcorp have completed an integration that sees anonymous facial analysis solution tied in …
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Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup
May 27, 2021 by Dave Haynes
Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report …
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VSBLTY Does Retail Analytics Partnership With Sensormatic, Johnson Controls
May 21, 2021 by Dave Haynes
Smaller tech companies with very specific capabilities to offer will likely get more traction in the market if they are partnered and integrated with …
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World Out of Home Organization Launching New Audience Measurement Initiative
May 13, 2021 by Dave Haynes
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body …
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Navori Debuts Built-In-House, AI-Based Audience Measurement Platform
February 23, 2021 by Dave Haynes
The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s …
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