Denys Lavigne Surfaces; Opening An Immersive Experience Venue In Montreal Tomorrow

February 24, 2021 by Dave Haynes

Denys Lavigne built up one of the most respected and awarded creative shops in digital signage, but Arsenal Media unfortunately petered out as a …

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Projects: Hollywood’s Iconic Chinese Theatre Gets Projection-Mapped

May 23, 2017 by Dave Haynes

Movie buffs who find themselves in LA tend to make a pilgrimage to the TCL Chinese Theatre, probably the most iconic moviehouse on the …

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Christie, Arsenal Start Push For Experiential-Driven Movieplexes

October 24, 2014 by Dave Haynes

  There’s an interesting piece today on Film Journal International about the how Christie Digital is positioning and using Arsenal Media, the Montreal creative …

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Projects: Brilliant Interactive Video Wall At Performance Court, Ottawa

August 1, 2014 by Dave Haynes

This is a brilliant video wall execution in a new office block in Ottawa, Canada’s national capital. The project was put together by Cineplex …

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Christie Acquires Arsenal Media

June 5, 2014 by Dave Haynes

Christie has acquired Arsenal Media, its longtime agency of record for digital and experiential media. The Montreal agency will continue to stay in that …

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Experiential Can’t Be Just A Buzzword: Denys Lavigne

February 6, 2014 by Dave Haynes

High-impact digital visual projects in corporate and public venues are quickly growing commonplace, but they only truly work when they deliver an experience that …

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Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby

December 3, 2013 by Dave Haynes

I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a …

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Project: Massive 24K Pixel Wall Lights Up At Christie HQ

June 10, 2013 by Dave Haynes

[vimeo id=”68076359″ width=”610″ height=”343″] This is very nice. A huge, jagged sweep of displays that span two walls of a renovated lobby at Christie …

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Quebec Movie Chain Uses Digital Arches In Lobbies

July 12, 2012 by Dave Haynes

Here’s an example of building digital into the environmental design, instead of the more typical approach of “Where can we put some screens???” The …

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Arsenal Plans To Pour On the Content At InfoComm

June 6, 2012 by Dave Haynes

Denys Lavigne and the other folks at Arsenal Media will just about have the InfoComm floor to themselves next week when it comes to …

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Cirque Coming To DSE … Well Sorta

February 29, 2012 by Dave Haynes

[youtube id=”2Rrree9VV3M” width=”600″ height=”350″] Arrangements have come together to get a version of the BuzzWall that Arsenal Media did for Sun Life Financial and …

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Sun Life turns on experiential media wall featuring Cirque du Soleil

October 24, 2011 by Dave Haynes

The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise …

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