Has 3D Creative For Billboards Had Its 15 Minutes (or Months) Of Fame?
December 4, 2024 by Dave Haynes
I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I …
Read more
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul
February 16, 2024 by Dave Haynes
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …
Read more
3D Illusion Creative Has Now Mainstreamed
October 31, 2023 by Dave Haynes
I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a …
Read more
UPS Ad Spot Syncs 3D Creative Between Big Times Square Board And Screen On Iconic Brown Panel Truck Below
October 27, 2023 by Dave Haynes
Hat Tip OOH Today for posting on this … The UPS and The UPS Store are marketing their capabilities ahead of the holiday shopping …
Read more
Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens
October 25, 2023 by Dave Haynes
It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, …
Read moreNew Kennedy Space Center Experience Greets Visitors With Giant 30 by 98 Foot Ground-Level LED Board
October 20, 2023 by Dave Haynes
A big new outdoor LED display at the Kennedy Space Center Visitor Complex in central Florida is notable for at least a couple if …
Read more
Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen
October 12, 2023 by Dave Haynes
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …
Read more
Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
Read more
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk
August 18, 2023 by Dave Haynes
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …
Read more
Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video
August 8, 2023 by Dave Haynes
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter …
Read more
Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech
March 31, 2023 by Dave Haynes
UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …
Read more
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot
March 27, 2023 by Dave Haynes
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …
Read more