Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …

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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk

August 18, 2023 by Dave Haynes

Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …

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Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video

August 8, 2023 by Dave Haynes

This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter …

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Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech

March 31, 2023 by Dave Haynes

UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …

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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …

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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot

March 21, 2023 by Dave Haynes

I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …

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Eccentric Japanese Artist Peers Over Times Square From Vast Marriott LED Board

January 17, 2023 by Dave Haynes

This is an anamorphic illusion spot running on The Billboard That Ate Times Square – the giant LED that is the front face of …

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Here’s A Helpful Explainer Video On How Visual Illusion Pieces Are Made And Work

January 13, 2023 by Dave Haynes

This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions …

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Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative

December 9, 2022 by Dave Haynes

This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these …

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Anamorphic Illusions On LED Displays: The Evolution Of An Art Form

July 29, 2022 by Jake Berg

GUEST POST: JAKE BERG, RENDER IMPACT Over the last few years, an ancient form of art has resurfaced in the LED display and video content …

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Probably The Best 3D Illusion Yet Done For Big LED Boards …

July 5, 2022 by Dave Haynes

With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best …

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Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display

April 6, 2022 by Dave Haynes

This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in …

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