Glass Media Now Marketing KrowdSense Retail Analytics Tech Designed To Optimize In-Store Visual Merchandising
April 12, 2024 by Dave Haynes
Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At …
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DSE 2023 Mixer Sponsor Profiles: Spectrio Seamlessly Merging Digital Signage Software, Analytics And Compelling Content
December 1, 2023 by Dave Haynes
The annual Sixteen:Nine networking mixer at DSE is back, set for this coming Sunday night in Las Vegas. It’s sold out, as usual, with 400 …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Workplace Occupancy Intelligence Platform Releases API That Helps Make Case For Office Screens
March 31, 2023 by Dave Haynes
Digital signage technology solved a persistent problem in a lot of workplaces by putting bookings and availability on screens right at the doors of …
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Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts
March 10, 2023 by Dave Haynes
Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, …
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BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators
October 14, 2022 by Dave Haynes
A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH …
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Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging
August 24, 2022 by Dave Haynes
Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that …
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Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance
August 17, 2022 by Dave Haynes
The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into …
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Paving The Path To Smart Retail Media – Building On A Future Foundation
June 21, 2021 by Dave Haynes
Guest Post: Laura Davis-Taylor, inReality Embracing the store as a valid media channel is finally coming of age, and our industry is at a …
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Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens
April 8, 2021 by Dave Haynes
That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its …
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Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging
March 24, 2021 by Dave Haynes
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products …
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Jerome Moeri On Navori Developing Its Own AI Analytics Add-On To CMS
February 24, 2021 by Dave Haynes
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Switzerland’s Navori is among the most enduring and respected firms on the software side of the …
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