Retail Media Networks Are About A Lot More Than Just Eyeballs

May 21, 2024 by Dave Haynes

If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and …

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Lowes Strips Down To One Security Camera Platform; Multi-tasks It To Also Do In-Store Audience Analytics

May 7, 2024 by Dave Haynes

Security camera deployments in retail don’t get a lot of attention here, but a post in the publication Chain Store Age got my interest …

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Glass Media Now Marketing KrowdSense Retail Analytics Tech Designed To Optimize In-Store Visual Merchandising

April 12, 2024 by Dave Haynes

Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At …

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DSE 2023 Mixer Sponsor Profiles: Spectrio Seamlessly Merging Digital Signage Software, Analytics And Compelling Content

December 1, 2023 by Dave Haynes

The annual Sixteen:Nine networking mixer at DSE is back, set for this coming Sunday night in Las Vegas. It’s sold out, as usual, with 400 …

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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks

October 6, 2023 by Dave Haynes

Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …

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Workplace Occupancy Intelligence Platform Releases API That Helps Make Case For Office Screens

March 31, 2023 by Dave Haynes

Digital signage technology solved a persistent problem in a lot of workplaces by putting bookings and availability on screens right at the doors of …

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Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts

March 10, 2023 by Dave Haynes

Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, …

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BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators

October 14, 2022 by Dave Haynes

A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH …

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Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging

August 24, 2022 by Dave Haynes

Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that …

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Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance

August 17, 2022 by Dave Haynes

The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into …

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Paving The Path To Smart Retail Media – Building On A Future Foundation

June 21, 2021 by Dave Haynes

Guest Post: Laura Davis-Taylor, inReality Embracing the store as a valid media channel is finally coming of age, and our industry is at a …

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Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens

April 8, 2021 by Dave Haynes

That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its …

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