Not a huge fan of shelf-level LED strips because the resolution isn’t there for close viewing, and the little LED light chips will get the crap beat out of them, but I do like the big aisle-topper ribbon display implementation at a big-box store somewhere, by the LA-area company AWM Smart Shelf.
To be fair, the company does say the shelf-edge strips are ruggedized. Which is pretty much essential.
The aisle-long display is for Hershey products. The content looks very much like the sort of thing you’d see on the LED ribbons of a sports arena or the sideline ones you see in football (soccer).
The company is not just a display provider. It’s solution set includes proximity sensing for triggered content, video pattern detection and AI-based on-the-shelf inventory level monitoring and planogram compliance.
This install is in the Dallas area, I am told by AWM.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.
