NEC decouples DS management platform from Vukunet; does partnership with DOmedia
April 7, 2011 by Dave Haynes
NEC Display has gone a long way towards clarifying and advancing its Vukunet offer in the marketplace through a couple of announcements. The free …
Read moreABC does media sales deal for 7-11 Digital OOH network
April 6, 2011 by Dave Haynes
From MediaPost: The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales …
Read moreDPAA says sector saw 25% revenue growth in 2010
April 5, 2011 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue …
Read moreBuffalo jail debuts Captive Ads program
March 29, 2011 by Dave Haynes
The Erie County Holding Centre in Buffalo (aka jail) now has a giant HD monitor running ads for defence lawyers and bail bondsmen. The ads, reports …
Read moreDOOH4Relief Update: Spain involved; ClearChannel pitches in at airports
March 28, 2011 by Dave Haynes
I got a nice note from Jim Nista at Insteo, the company that put together and is hosting the DOOH4Relief website. A new set …
Read moreTwo weeks after the quake, but DOOH4Relief still needed
March 25, 2011 by Dave Haynes
It has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to …
Read moreDo infomercials make sense for Digital OOH Networks?
March 24, 2011 by Dave Haynes
rVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials …
Read moreSeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
Read moreBrazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in …
Read moreDOOH4Relief: Latest available video
March 22, 2011 by Dave Haynes
The quality of the creative work coming from companies and individuals – all on a voluntary basis – to help drive donations for Japanese …
Read moreCanadian OOH giant Pattison acquires Onestop Media
March 22, 2011 by Dave Haynes
If you have been around this space for a while you have probably reached the conclusion, like me, that the exit strategy for a …
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Follow the money dep't: Outdoor up 9% in US in 2010
March 21, 2011 by Dave Haynes
Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …
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