Adcentricity's creative guide required digital signage reading

May 20, 2010 by Dave Haynes

I downloaded Adcentricity’s new creative guide almost a week ago, but I only had a chance this morning to poke my way around it. …

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What HTML5 could do in interactive digital signage

May 19, 2010 by Dave Haynes

Some of the content/magazine demos I have seen for the iPad have been very cool, but I have always been a little bothered by …

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Media Post DOOH awards: And the winners are …

May 14, 2010 by Dave Haynes

I don’t know if this is indicative of much, but I nonetheless find it interesting that virtually all of the winners of last night’s …

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Ah, the French … a choir of disco-singing Big-Mouth Billy Bass fish on street billboard

May 14, 2010 by Dave Haynes

Ok, not digital. But interactive. And weird as only the French can be weird, as a choir of fish sing Shake Your Booty at …

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Canuck health and wellness retailer switches systems/networks

May 13, 2010 by Dave Haynes

Just about exactly a year ago there was a press release out about health and wellness retailer Nutrition House doing a deal with ScreenScape …

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Pumptop pushing the accepted boundaries on what constitutes DOOH content programming

April 27, 2010 by Dave Haynes

One of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the …

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If content is king, where's the Content King???

April 26, 2010 by Dave Haynes

This is such an odd little sector. By the count of Bill Gerba and his company Wirespring, there are some 330 firms out there peddling …

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Inwindow turning people into Na'vi at LA mall

April 22, 2010 by Dave Haynes

Inwindow Outdoor continues to do some of the most interesting work in this sector, and they have carved out a nice niche doing interactive …

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SUV windows as ad screens: Rear Window Media expands to Houston

April 20, 2010 by Dave Haynes

When I was still selling software for a living, one of the companies that came on my radar was a Minneapolis start-up that wanted …

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Onestop one-ups DOOH competitors in frozen north – gets networks running right inside media planning agencies

April 8, 2010 by Dave Haynes

When I first fell into this sector about 11 years ago, my new masters at the Elevator News Network had already been installing their …

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Co-op marketing dollars fund casino digital wayfinding project

April 8, 2010 by Dave Haynes

I knocked out a release yesterday for an integration/consulting company in Las Vegas called Core Technology, run by some guys I know. I try not …

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OVAB becomes DPAA: What to make of it

March 24, 2010 by Dave Haynes

So, what to make of news that the Out-of-home Video Advertising Bureau is now the Digital Place-Based Advertising Association? OVAB, which was easy to …

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