Putting up a screen does not make you a medium: agency CEO

April 18, 2011 by Dave Haynes

Last week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from …

Read more

Looking at the Digital OOH numbers game

April 16, 2011 by Dave Haynes

The MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching …

Read more

Digital OOH's top networks driving half-billion ad exposures a month

April 15, 2011 by Dave Haynes

Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …

Read more

German study suggest 3D advertising more effective

April 14, 2011 by Dave Haynes

The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …

Read more

Digital OOH Forum: 2/3 of US networks have less than $1M revenues

April 14, 2011 by Dave Haynes

Well I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when …

Read more

Groupe Viva takes on Quebec ad sales for Canada's biggest c-store network

April 12, 2011 by Dave Haynes

Montreal-based Groupe VIVA has worked a deal with Toronto’s Pinpoint Media Group to sell the Quebec media inventory for the 550 Couche-Tard stores installed with Pinpoint screens. …

Read more

Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting

April 12, 2011 by Dave Haynes

Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …

Read more

More consolidation: RMG lands exec airport lounge network

April 11, 2011 by Dave Haynes

RMG Networks has acquired Executive Media Network Worldwide (also known as EMN), a Denver-based company that  controls virtually all of the place-based video media …

Read more

OVAB's first Middle East meeting this week

April 11, 2011 by Dave Haynes

OVAB Europe is officially expanding its footprint this week with an inaugural event for the Middle East-North Africa region set for Wednesday in Dubai. …

Read more

Zoom unveils data-driven programming for its big and growing health club network

April 7, 2011 by Dave Haynes

Zoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it …

Read more

Big OOH platform adds digital through signagelive integration

April 7, 2011 by Dave Haynes

On the heels of the VUKUNET-DOmedia partnership announcement comes word that a very well-established company on the out of home side of media management …

Read more

Onestop's high school screen network back in discussion

April 7, 2011 by Dave Haynes

The digital screen network being pitched by Onestop Media (now owned by Pattison Outdoor) is still under active consideration by the Toronto District School …

Read more
1 82 83 84 85 86 93