Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
Read moreOne billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
Read moreLatest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
Read moreJobs: Pattison Outdoor looking for digital media leasing rep
October 21, 2011 by Dave Haynes
Pattison Outdoor Advertising, one of the big OOH companies in Canada, is looking for someone to handle developing business and managing those relationships …
Read moreRMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
Read moreCineplex rolls out multi-screen Lobby Show in its cinemas
October 21, 2011 by Dave Haynes
My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands …
Read moreReach and Reach partner for much bigger reach
October 21, 2011 by Dave Haynes
It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation …
Read moreSightings: Kohl’s interactive shopping kiosks at JFK T5
October 20, 2011 by Dave Haynes
I was buzzing along to Gate 1 at JFK T5 last night but stopped long long enough to take a snappie of this interesting …
Read moreNielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
Read more3M’s new VAS service helps creators optimize video content
October 20, 2011 by Dave Haynes
3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that …
Read moreDPAA Media Summit Wraps Up
October 20, 2011 by Dave Haynes
Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit …
Read moreReport: McDonald’s green-lights 800-site Digital OOH test
October 18, 2011 by Dave Haynes
There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …
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