Danaher at DPAA Summit: The medium needs to be defined

October 21, 2011 by Dave Haynes

In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …

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One billion-plus ad exposures a month in Digital OOH?

October 21, 2011 by Dave Haynes

The nice folks at  The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …

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Latest Nielsen Fourth Screen report includes big mall numbers

October 21, 2011 by Dave Haynes

The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …

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Jobs: Pattison Outdoor looking for digital media leasing rep

October 21, 2011 by Dave Haynes

  Pattison Outdoor Advertising, one of the big OOH companies in Canada, is looking for someone to handle developing business and managing those relationships …

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RMG’s Addiction campaign raises marketing game in Digital OOH

October 21, 2011 by Dave Haynes

Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …

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Cineplex rolls out multi-screen Lobby Show in its cinemas

October 21, 2011 by Dave Haynes

My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands …

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Reach and Reach partner for much bigger reach

October 21, 2011 by Dave Haynes

It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation …

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Sightings: Kohl’s interactive shopping kiosks at JFK T5

October 20, 2011 by Dave Haynes

I was buzzing along to Gate 1 at JFK T5 last night but stopped long long enough to take a snappie of this interesting …

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Nielsen Research: Malls are “advertisers’ dream”

October 20, 2011 by Dave Haynes

The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …

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3M’s new VAS service helps creators optimize video content

October 20, 2011 by Dave Haynes

3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that …

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DPAA Media Summit Wraps Up

October 20, 2011 by Dave Haynes

Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit …

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Report: McDonald’s green-lights 800-site Digital OOH test

October 18, 2011 by Dave Haynes

There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …

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