Man Plans, Books Marriage Proposal on Digital OOH Network
August 18, 2012 by Dave Haynes
Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. …
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DPAA Adds Russian And Romanian Members
August 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, …
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DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance
August 7, 2012 by Dave Haynes
When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word …
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Interactive: Screenreach Launches Dance With Cheryl Cole Mobile App
August 6, 2012 by Dave Haynes
The guys at Screenreach have launched a program that lets shoppers at a UK mall spark up their smartphones and emulate the dance moves …
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Singapore MediaCo Using Digital TV To Drive Digital OOH Bus Stop Network
August 3, 2012 by Dave Haynes
A Singapore media company is using what seems to be a pretty unique way to get content running Digital OOH screens at bus stops …
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Projects: Staff Communications At Leo Burnett Chicago
August 1, 2012 by Dave Haynes
The Chicago-based HQ of revered ad agency Leo Burnett covers 16 floors on West Wacker Drive, a big footprint that presents a bit of …
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Should The Lowly Room For Rent Sign Go Digital?
July 31, 2012 by Dave Haynes
Is an Apartment For Rent sign suddenly more impactful when it is digital, instead of printed on paper or plastic? Big Hmmm. A Toronto …
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Kinetic Releases 4th Edition Of Digital OOH Handbook
July 31, 2012 by Dave Haynes
Kinetic has released its 4th edition of its excellent UK Digital OOH Handbook, a comprehensive guide to all the different formats available and insights …
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PRN Renews In-Store Deal With Costco; Adds 3D
July 30, 2012 by Dave Haynes
Premier Retail Networks has renewed its in-store media network deal with wholesale giant Costco, and is adding a 3D content channel to its programming. …
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Colombia’s Biggest Digital OOH Player Goes With BroadSign
July 24, 2012 by Dave Haynes
BroadSign has bagged the deal to provide the management and ad targeting platform for Colombia’s biggest digital signage network operator, Enmedio Comunicacion Digital. Enmedio …
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Total Recall Goes Interactive On Toronto Street
July 20, 2012 by Dave Haynes
Monster Media is starting to get a little traction in Canada doing the sort of street-level interactive windows that InWindow Outdoor has been executing …
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