Chicago City Council Weighing Push To Allow Digital Billboards Along Famed Riverwalk

June 26, 2024 by Dave Haynes

A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up …

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Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO

June 7, 2024 by Dave Haynes

Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. …

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Big Roadside LED Ad Board Catches Fire In Malaysia, Briefly Trapping Maintenance Workers On Top Of Burning Screen

June 3, 2024 by Dave Haynes

A big LED ad board along a major roadway on the outskirts of Kuala Lumpur in Malaysia caught fire on Friday, trapping nine workers …

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Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors

May 21, 2024 by Dave Haynes

I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …

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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others

May 17, 2024 by Dave Haynes

The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …

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Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars

May 14, 2024 by Dave Haynes

I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital …

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DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux

May 6, 2024 by Dave Haynes

If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …

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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions

May 1, 2024 by Dave Haynes

The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …

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Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis

April 26, 2024 by Dave Haynes

Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software …

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Is This The Worst DOOH Deployment … Ever?

April 25, 2024 by Dave Haynes

Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – …

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GSTV Gas Station DOOH Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers

March 22, 2024 by Dave Haynes

It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on …

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Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review

March 19, 2024 by Dave Haynes

The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d …

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