ALL DIGITAL SIGNAGE, SOME SNARK
Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its …
Read moreMatt Schmitt On Why Retail-centric Reflect Got Into Advertising Software
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious …
Read moreThere Are Even Instructions Available For “Hacking” OOH Media Faces
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a …
Read moreTying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades that …
Read moreThis LED Pivots And Shape-Shifts Using Industrial Robotics
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 …
Read moreDPAA Release Speaker List For Annual NYC DOOH Summit
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. …
Read moreI Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter …
Read moreDigital Leading Best OOH Media Growth In US In 12 Years
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more …
Read moreVistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of …
Read moreAdMobilize Gets Patent Grant For Analytics-Triggered Signage Content
