ALL DIGITAL SIGNAGE, SOME SNARK
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital …
Read moreClever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal …
Read moreBroadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its …
Read moreMatt Schmitt On Why Retail-centric Reflect Got Into Advertising Software
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious …
Read moreThere Are Even Instructions Available For “Hacking” OOH Media Faces
Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a …
Read moreTying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart
This is a pivoting LED display that would go nicely in something like an airport or exhibition/convention hall, with a set of five blades that …
Read moreThis LED Pivots And Shape-Shifts Using Industrial Robotics
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip …
Read moreLatin American Digital OOH Industry To Gather Next Week In Buenos Aires
A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for …
Read morePolish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads
The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 …
Read moreDPAA Release Speaker List For Annual NYC DOOH Summit
