Lightbox Expands Beyond Shopping Malls With New Screen Network In Groceries
June 29, 2022 by Dave Haynes
The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out …
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Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform
June 28, 2022 by Dave Haynes
The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad …
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Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business
June 27, 2022 by Dave Haynes
Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and …
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iSite Media Makes Sports Arena Restrooms Its DOOH Medium
June 16, 2022 by Dave Haynes
People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and …
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Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District
June 16, 2022 by Dave Haynes
That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has …
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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement
June 15, 2022 by Dave Haynes
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …
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Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads
June 1, 2022 by Dave Haynes
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign …
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Grocery TV Gets $30M In New VC Funding; Will Soon Be In 3,000 Stores In US
May 6, 2022 by Dave Haynes
The screens in the checkout lane retail media model mostly escapes me, because consumers are pretty much done shopping at that point, but an …
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OOH Trace Launches Platform Designed To Provide Transparency, Immediacy To DOOH Campaign Reporting
May 6, 2022 by Dave Haynes
A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home …
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Ocean Outdoor Agrees To Takeover By Largest Current Shareholder
May 5, 2022 by Dave Haynes
The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to …
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One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research
May 5, 2022 by Dave Haynes
A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – …
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These German Digital Ad Totems Have Moss Backsides And Double As Sidewalk-Level Air Filters
April 28, 2022 by Dave Haynes
Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community …
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