ALL DIGITAL SIGNAGE, SOME SNARK
Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns …
Read moreDaniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu …
Read moreAbu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal …
Read moreOusted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 …
Read moreWorld’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally
The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run …
Read moreHigh Profile UK Smart Cities DOOH Network Can’t Pay Its Bills
I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for …
Read moreDOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do …
Read moreStartup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network
This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital …
Read moreClever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal …
Read moreBroadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its …
Read moreMatt Schmitt On Why Retail-centric Reflect Got Into Advertising Software
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
