ALL DIGITAL SIGNAGE, SOME SNARK
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter …
Read moreDigital Leading Best OOH Media Growth In US In 12 Years
Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more …
Read moreVistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH
Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of …
Read moreAdMobilize Gets Patent Grant For Analytics-Triggered Signage Content
The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that …
Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a …
Read moreBroadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity
This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited …
Read moreReal-Time AR-Driven Video Wall Engages Shanghai Subway Riders
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo …
Read moreMcDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform …
Read moreBroadsign Gets Toehold In China With New Media Network Deal
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen …
Read moreNew Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home …
Read moreBookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s …
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past …
Read moreDPAA Study: Awareness, Understanding And Use Of DOOH All On Rise
