DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions
November 21, 2023 by Dave Haynes
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …
Read more
Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales
November 10, 2023 by Dave Haynes
Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …
Read more
US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage
November 7, 2023 by Dave Haynes
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to …
Read more
Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate
October 24, 2023 by Dave Haynes
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew …
Read more
Toronto Newspaper Adds DOOH Screens To Media Sales Inventory
October 5, 2023 by Dave Haynes
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …
Read more
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology”
August 10, 2023 by Dave Haynes
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual …
Read more
DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market
August 9, 2023 by Dave Haynes
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the …
Read more
Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns
August 8, 2023 by Dave Haynes
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …
Read more
Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
Read more
Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
Read more
That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square
July 19, 2023 by Dave Haynes
That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician …
Read more
Screenverse Boost Audience Measurement Via New Place Exchange Partnership
July 13, 2023 by Dave Haynes
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks …
Read more