DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions

November 21, 2023 by Dave Haynes

Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …

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Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales

November 10, 2023 by Dave Haynes

Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …

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US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage

November 7, 2023 by Dave Haynes

A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to …

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Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate

October 24, 2023 by Dave Haynes

The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew …

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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory

October 5, 2023 by Dave Haynes

I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …

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Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology”

August 10, 2023 by Dave Haynes

This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual …

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DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market

August 9, 2023 by Dave Haynes

Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the …

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Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns

August 8, 2023 by Dave Haynes

The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …

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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO

August 1, 2023 by Dave Haynes

The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …

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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market

July 28, 2023 by Dave Haynes

The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …

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That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square

July 19, 2023 by Dave Haynes

That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician …

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Screenverse Boost Audience Measurement Via New Place Exchange Partnership

July 13, 2023 by Dave Haynes

The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks …

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