OAAA President Highlights Record Growth and Future Priorities at Annual OOH/DOOH Media Conference
May 7, 2025 by Dave Haynes
The Out of Home Advertising Association of America is running its annual Out of Home (OOH) Media Conference this week in Boston, and as …
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UK Digital Out Of Home Ad Spend Was Up 10.2% In 2024: Research
May 1, 2025 by Dave Haynes
Readers have regularly seen OOH advertising market status updates from the US-based Out of home Advertising Association of America, but its been more rare …
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This Big LED Billboard Goes Where Its Needed – Towed By Chopper
April 28, 2025 by Dave Haynes
Hat top Nick Coston, who had this on his Substack page … This hits me as slightly nuts, but a new digital OOH media …
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Apple, McDonald’s Still Biggest OOH Ad Spenders IN US; DOOH More Than Third Of All Buys : OAAA
April 10, 2025 by Dave Haynes
The big spenders in out of home advertising in the United States continue to also be some of the biggest global brands, according to …
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New Bike-Pulled Digital Screens Target London’s Traffic-Restricted Central District
March 11, 2025 by Dave Haynes
Almost a year ago a company called CityShuttle rolled into London with a proposition that electric-assisted bike/trailer set-up for cargo delivery and novelty passenger rides …
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Digital Now Accounts For 39% Of JC Decaux Revenue, Up 5 Points In One Year
March 10, 2025 by Dave Haynes
JC Decaux, the biggest largest outdoor ad company on the planet, saw the digital side of its business grow by 21.9% last year, with …
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Digital Growth Drives Out-of-Home Ad Revenue to Historic $9.1 Billion: OAAA
March 7, 2025 by Dave Haynes
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year …
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Murals, Props And Sync’d LED Lighting Mashed Up To Promote Champagne On LA & NYC Storefronts
January 23, 2025 by Dave Haynes
The NYC media solutions company Inwindow Outdoor was known in earlier days for street-level storescapes that mixed rear projection on empty shop windows with …
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OUTFRONT Deploys 15 Two-Screen Ad Totems In Partnership With Louisville
December 4, 2024 by Dave Haynes
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and …
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OAAA’s Anna Bager Explains Why Digital OOH Is Seeing Such Rapid Growth
October 2, 2024 by Dave Haynes
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest …
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Largest LED Mesh Display In Southern Hemisphere Switched On In Melbourne
August 15, 2024 by Dave Haynes
This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street …
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Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter
August 8, 2024 by Dave Haynes
LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a …
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