ALL DIGITAL SIGNAGE, SOME SNARK
Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky …
Read moreRome’s Airport Has Shape-Shifting LED Ad Chandelier
The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the …
Read moreVideo: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install
There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. …
Read moreWhy Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops
The London Underground many years ago took on what I think were the first digital escalator panels – a cascading series of synchronized displays in …
Read moreLondon Underground Escalators Lined With LCD Ribbon Walls
The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and …
Read moreNJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks
This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it …
Read moreOut Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall …
Read moreMall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to …
Read moreDelivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre …
Read moreAnti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New …
Read moreNew Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms
Guest Post: Dan Dawson, Grand Visual We’ve taken an active role in defining how it might affect Digital OOH media specifically. Through our work with the Digital …
Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make …
Read moreUnderstanding Programmatic Digital Out Of Home In One Easy Post
