ALL DIGITAL SIGNAGE, SOME SNARK
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech …
Read moreKym Frank On How Geopath Powers A Smarter Digital OOH Marketplace
Out of home advertising is a more trusted marketing vehicle in the United States than TV, social media or desktop online advertising, according to new …
Read moreDOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research
One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a …
Read moreOpen Source CMS Xibo Adds Digital OOH Ad Platform, Xibo Adspace
The managed services firm Velocity has gone into one of the vertical markets it serves by acquiring the small, grocery-focused Digital OOH ad network Impax …
Read moreManaged Services Firm Velocity Acquires Grocery-Based DOOH Network Impax Media
This is a nice take on the idea of marrying a digital OOH outdoor-ready display with vehicle-charging technology, from Chicago-area custom display company Palmer Digital …
Read morePalmer Starts Marketing Electric Vehicle Charging Kiosks
You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I …
Read morePearl Media Lights Up DOOH Network In Nashville’s Teeming Entertainment District
Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial …
Read moreHivestack Gets $10M Infusion From Quebec Gov’t Investment Wing
The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding …
Read moreNew Global DOOH PSA Campaign Reflects #OurSecondChance
The Swiss CMS software firm Navori has announced a deal that sees its platform being used to run a media company’s digital OOH advertising on …
Read moreIstanbul’s Massive New Airport Using Navori CMS To Drive DOOH Display Network
The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and …
Read moreQuividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks
Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics. …
Read moreGiant 736 Foot-Wide LED Board Lights Up In LA, Focused On Freeway Traffic
The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when …
Read moreCanadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly
