ALL DIGITAL SIGNAGE, SOME SNARK
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s …
Read moreWorld Out of Home Organization Launching New Audience Measurement Initiative
The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. …
Read moreLamar Puts Teacher Recognition Up On US Billboards This Week
There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve …
Read moreJakarta LED Billboard Mimics Surroundings To Create 3D Visuals
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some …
Read moreChicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks
Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to …
Read moreCountry Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign
The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to …
Read morePoland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium
The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal …
Read moreStart Up Road Runner Plans 1,000 Ad Screens On The Backs Of Commercial Panel Vans
I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign …
Read moreOutfront Media Adopts Broadsign As DOOH Ad Management Platform
A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling …
Read moreTouchSource Monetizes Office Tower Directory Screens Via New DOOH Media Network
Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big …
Read moreVideo Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades
There’s an interesting webinar coming up next week that looks at a massive rollout of digital signage displays in the big box warehouse retailer Sam’s …
Read moreMarch 3 Webinar Explores Monetizing Massive 24K Screen Network In Sam’s Club Stores
I suppose if a taxi or ride-share service can puts ad screens on top of vehicles, it stands to reason the same media model could …
Read moreStart-up Road Runner Gets Financing To Roll Out DOOH Network On Fleet Vehicles