The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy
February 28, 2024 by Dave Haynes
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement …
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DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles
February 13, 2024 by Dave Haynes
The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing …
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DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys
January 24, 2024 by Dave Haynes
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports …
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Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal
December 12, 2023 by Dave Haynes
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited …
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DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions
November 21, 2023 by Dave Haynes
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …
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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers
May 31, 2023 by Dave Haynes
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …
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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger”
May 26, 2023 by Dave Haynes
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with …
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Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape
August 4, 2022 by Dave Haynes
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a …
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Ad:Tech Lightning Tour
November 9, 2015 by Dave Haynes
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you …
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