Lightbox Expands Beyond Shopping Malls With New Screen Network In Groceries
June 29, 2022 by Dave Haynes
The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out …
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Adspace Rebrands As Lightbox OOH Video Network
May 2, 2019 by Dave Haynes
One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company …
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Mall Ad Network Adspace Hires Shazam Exec As New Chief Revenue Officer
May 30, 2018 by Dave Haynes
The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new …
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How Adspace Shazams, With Help From Mood
November 18, 2014 by Dave Haynes
I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged …
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Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam
November 17, 2014 by Dave Haynes
The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for …
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Adspace Sees Record Ad Revenue Growth In 2013
December 19, 2013 by Dave Haynes
There’s not a whole bunch of Digital OOH networks out there that make real money and could say confidently that sales are going well, …
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Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance
August 7, 2012 by Dave Haynes
When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word …
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AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations
February 13, 2012 by Dave Haynes
From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because …
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Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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