Nita Odedra On How Blue Rhine Industries Tackles Big Visual Projects In The Deep-Pocketed, Bling-Happy Gulf Region
August 7, 2024 by Dave Haynes
Dubai, Qatar and more recently Saudi Arabia have developed a reputation in digital signage for bankrolling projects that seem mainly focused on sizzle and …
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Abu Dhabi Gas Station Has Times Square-Style LED Display And Faux 3D Creative
August 1, 2024 by Dave Haynes
They do like their bling in places like Abu Dhabi, so it is perhaps not surprising that even gas/petrol stations can have over-the-top, digitally-enhanced …
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Double-Curved LED Store Facade, Winding LED Ribbons Light Up Duty-Free At Abu Dhabi’s Expanded Airport
January 4, 2024 by Dave Haynes
This is a nice project involving the duty-free operator at Abu Dhabi’s main airport – with the main highlights a clever “double-curved” digital facade …
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Vast Abu Dhabi Mosque Using Fine Pitch LED Ribbon Displays To Guide Visitors
November 15, 2023 by Dave Haynes
Here’s an interesting application of fine pitch LED to deliver what I’d call boring but very useful digital signage – wayfinding in a big …
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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm
June 7, 2023 by Dave Haynes
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make …
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New SeaWorld Attraction In Abu Dhabi Includes Vast 220-Meter 360-Degree LED Wall
May 24, 2023 by Dave Haynes
The first SeaWorld attraction outside the U.S. has opened on Yas Island in Abu Dhabi – with a pile of AV tech that includes …
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Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards
March 6, 2023 by Dave Haynes
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR …
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Digital Displays Evolving From Trade Show Add-Ons To Main Components In Stands
February 14, 2022 by Dave Haynes
It was about four or five years ago when rental LED displays came up enough in visual quality and durability and down enough in …
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UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza
December 14, 2021 by Dave Haynes
The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a …
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Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board
January 3, 2020 by Dave Haynes
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the …
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Abu Dhabi Court Uses Screens To Make Proceedings Almost Totally Digital
July 23, 2019 by Dave Haynes
This probably doesn’t fall into the digital signage bucket, and is much more of an AV job, but it is an interesting application of …
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Renovated Abu Dhabi Telecom Retailer Has Wall To Wall Screens
November 20, 2017 by Dave Haynes
Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD …
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