New industry primer is a good, long read
May 3, 2008 by Dave Haynes
My colleague Daniel Parisien is a BroadSign lifer who runs the solutions group within the company, and because of that has pretty much seen …
Read moreRonin opens first quarter kimono
May 2, 2008 by Dave Haynes
The thing about being on the market is you have to let your shareholders, and nosy competitors, know how you’re doing.
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Ad network players start pushing into ethnic venues
May 2, 2008 by Dave Haynes
A press release that moved Thursday talks about Houston-based ZipCast‘s deal to start installing screens into a Hispanic drug chain in LA and the …
Read moreRSR releases new report about retailer views on technology
May 1, 2008 by Dave Haynes
Miami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging …
Read moreNew industry paper estimates installed base to triple in five years
April 30, 2008 by Dave Haynes
Research house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this …
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Brain wave measurement picks apart how people respond to ads
April 29, 2008 by Dave Haynes
The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement …
Read moreD-Link enters the fray. D-Link???
April 28, 2008 by Dave Haynes
Consumer-oriented networking gear firm has announced it is getting into the digital signage business, and is showing its somewhat vague market entry at the …
Read moreIndia free software player Infosignz releases pricing
April 28, 2008 by Dave Haynes
Fledgling Indian DS software player Infosignz has cleverly attracted attention in a crowded field by offering a limited version of its product as free, …
Read moreOVAB proposes measurement guidelines
April 25, 2008 by Dave Haynes
The Out-of-Home Video Advertising Bureau has told the American Association of Advertising Agencies media research committee there are three key factors in measuring digital …
Read moreMixer comes off without police being called
April 25, 2008 by Dave Haynes
Given the short notice and the great weather, a smaller but decent crowd for the latest Toronto mixer tonight. We had maybe 20 people, …
Read moreMore consolidation: OnSite buys Boondoggle
April 24, 2008 by Dave Haynes
OnSite Network has announced a deal to acquire Nevada New Media, the owner of Boondoggle Sports Network, a screen network playing in the same …
Read moreMajor screen networks to get Nielsen ratings
April 24, 2008 by Dave Haynes
A big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing …
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