Why DOOH needs a level playing field
April 22, 2009 by Dave Haynes
David – this is clearly the future of DOOH. I suspect (and hope) that it’s actually not too far off. However, the drivers for …
Read morePerformance?
April 22, 2009 by Dave Haynes
I wonder how Adobe has updated Flash’s CPU-hungry architecture to run on low power platforms like set-top boxes. In its current form, Flash requires …
Read moreAdobe AIR platform will drive new Signage Software
April 22, 2009 by Dave Haynes
Great perspective David. I’ve felt the same way for some time regarding the commoditization of digital signage software. With the reported 100 – 300+ …
Read morethoughts
April 22, 2009 by Dave Haynes
You made good point by referencing google adsense, where your blog in fact is an addressable media vehicle whereby if someone clicks on a …
Read moreWhat does Adobe's move on to TVs mean for digital signage?
April 21, 2009 by Dave Haynes
Photo from Wired: Adobe Flash for Your TV Means Hulu in Your Living Room Adobe is at the National Association of Broadcasters show in Lost Wages …
Read moreOVAB
April 20, 2009 by Dave Haynes
It’s hard to measure success in digital out-of-home. That’s because the entire industry is broken and I’m not sure a bureau can fix it …
Read moreJC Decaux puts its Swedish digital bus shelters to work
April 18, 2009 by Dave Haynes
TouchMe interactive abribus at Brunsparken from TouchMe on Vimeo. Google Alerts popped up a piece from LMSLabs about JC Decaux’s efforts in Sweden, putting up interactive …
Read moreTransit TV Goes Dark
April 18, 2009 by Dave Haynes
I really want to take offense to the thousands of media planners that historically and continuously espouse this rhetoric, quote, “But bus riders are …
Read moreTransit TV gone … great!!!
April 17, 2009 by Dave Haynes
Thank goodness that Transit TV is gone! From the moment that MTA signed on to this crass service, it made my daily commute on …
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Game-changing Atom-Ion combos on near horizon
April 17, 2009 by Dave Haynes
There has been a buzz for almost a year now about the Intel Atom CPU and its ability to offer a small form-factor PC …
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Strategy's DOOH event, with CODA, cancelled
April 16, 2009 by Dave Haynes
The Strategy magazine digital out of home event that was planned for next week in Toronto has been canceled due to weak ticket sales. …
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Blending audience and playlog data to get an even deeper insight on screen impact
April 16, 2009 by Dave Haynes
I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside …
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