Generating ad sales during a recession: The Economist
January 6, 2009 by Dave Haynes
Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job …
Read moreHow to get brands spending ad dollars during a recession: The Economist
January 6, 2009 by Dave Haynes
Ads on Edge View SlideShare presentation or Upload your own. Via Ad Lab, here’s a very nice, clean presentation the very serious UK …
Read moreOne minor clarification…
January 6, 2009 by Dave Haynes
Absolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s …
Read moreOVAB Guidelines for Dummies
January 6, 2009 by Dave Haynes
My name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to …
Read moreBad server, BAD!: The Sequel
January 6, 2009 by Dave Haynes
Down ALL day. Something to do with mySQL databases. It JUST seems to have come back on stream. Oh, the perils of paying $4 …
Read moreMeasurement
January 1, 2009 by Dave Haynes
Dave, great dissection! It continues to amaze me that every year a “new” measurement criteria is developed when it generally comes back around to …
Read moreOVAB Coles Notes
December 31, 2008 by Dave Haynes
Outstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration …
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Special Post: OVAB Guidelines for Dummies
December 31, 2008 by Dave Haynes
It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, …
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Happy New Year!
December 31, 2008 by Dave Haynes
All the best for tonight and the coming year. I thought about predictions for next year, but it is sooo hard to get a …
Read moreRatings agency looks at ad prospects for coming year
December 30, 2008 by Dave Haynes
Global ratings agency FitchRatings says the world’s major econmoies will see a downturn as steep as anything seen since the end of the Second World War, …
Read moreLooking back … first
December 29, 2008 by Dave Haynes
Every year around this time, because I seem to be one of a handful of people working instead of sitting on a beach or …
Read moreAlways hated the tickers anyways..
December 29, 2008 by Dave Haynes
I agree with you that those tickers are annoying. I find it hard to follow and don’t see the point with DS having them. …
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