Measurement
January 1, 2009 by Dave Haynes
Dave, great dissection! It continues to amaze me that every year a “new” measurement criteria is developed when it generally comes back around to …
Read moreOVAB Coles Notes
December 31, 2008 by Dave Haynes
Outstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration …
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Special Post: OVAB Guidelines for Dummies
December 31, 2008 by Dave Haynes
It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, …
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Happy New Year!
December 31, 2008 by Dave Haynes
All the best for tonight and the coming year. I thought about predictions for next year, but it is sooo hard to get a …
Read moreRatings agency looks at ad prospects for coming year
December 30, 2008 by Dave Haynes
Global ratings agency FitchRatings says the world’s major econmoies will see a downturn as steep as anything seen since the end of the Second World War, …
Read moreLooking back … first
December 29, 2008 by Dave Haynes
Every year around this time, because I seem to be one of a handful of people working instead of sitting on a beach or …
Read moreAlways hated the tickers anyways..
December 29, 2008 by Dave Haynes
I agree with you that those tickers are annoying. I find it hard to follow and don’t see the point with DS having them. …
Read moreDigital Signage Networks are Expensive
December 25, 2008 by Dave Haynes
Digital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to …
Read moreTickers be gone!
December 23, 2008 by Dave Haynes
The DS industry reminds us regularly that “this is not TV” yet for some reason they used channels like CNN to define their visual …
Read moreNew report suggests consumers more receptive to digital out of home ads
December 22, 2008 by Dave Haynes
Marketing Charts is usually a great source for interesting ad and marketing industry charts and graphs, but there is strangely none attached to a …
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Food order screens blend with ads at new JetBlue terminal
December 22, 2008 by Dave Haynes
Airports have, for a while now, been a key target digital screen networks – usually but not always the big outdoor companies who already …
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