Looking ahead – digital signage in 2008

December 31, 2007 by Dave Haynes

I am not big on predictions for a couple of key reasons: a – I’m not very bright b – This is still an …

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Trends to Watch in 2008: Ad Age

December 29, 2007 by Dave Haynes

The industry publication Ad Age has done its look ahead for the coming year and focused on trends to watch. For those of us …

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2007 predictions: how I did

December 29, 2007 by Dave Haynes

Before we look ahead, let’s look at how I did with my fairly general predictions for the industry in 2007. 1. Several major retailers …

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Media CEO: "Digital OOH will become an even bigger medium, particularly in-store"

December 21, 2007 by Dave Haynes

When media planning and agency people turn up at digital signage events, they ensure the crowds that the ad industry really does know about …

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If we're going to establish standards, what should they be?

December 21, 2007 by Dave Haynes

This industry is starting to mature, and one of the key things that has to happen is the establishment of some standards. We need …

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Advice on the communications approach

December 19, 2007 by Dave Haynes

UK agency Altogether Digital has, like many people, put together predictions and advice  for 2008 as it relates to marketing. None of it is …

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Non-line of sight Internet presents different option for screen networks

December 19, 2007 by Dave Haynes

I try really hard not to write about my company’s pots and pans or hype my clients, but something one of my clients is …

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Captivate and the Office Network get some Class A competition

December 17, 2007 by Dave Haynes

The office crowd is one of the more attractive and well-established target audiences for screen networks, with Captivate dominating the elevator screen marketplace and …

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Wanted posters go digital

December 14, 2007 by Dave Haynes

Using digital screens for Amber Alerts is getting increasingly common, and now that premise is being extended in the US to posters for people  …

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One Stop, Sporting Life cited for excellence by marketers

December 13, 2007 by Dave Haynes

I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media …

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Zoom aggressively rolling out digital screens in US

December 13, 2007 by Dave Haynes

The static poster business seems a natural to migrate to digital, and I know one company that builds the fixtures for this business that …

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Another take on the NobelVision Network

December 11, 2007 by Dave Haynes

Nikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant …

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