In-store media measurement: performance is what matters
March 3, 2009 by Dave Haynes
Nikki Baird of Retail Systems Research, which does guess what, moderated a panel at DSE last week on in-store measurement. Back at the office now, …
Read moreNext Toronto mixer set – March 10th
March 3, 2009 by Dave Haynes
Given that I was wandering down the Vegas strip guzzling $1 Michelobs at 2:30 in the morning, just days ago, the idea of another …
Read morethe 30% company
March 3, 2009 by Dave Haynes
Jason send me a note on the side via email and I will fill you in dh
Read moreWho is this one company that delivers 30% on average?
March 3, 2009 by Dave Haynes
Hello Mr. Haynes Who is this group that deliver 30% lifts on average? Do they have a site and are they located in the …
Read moreAnother DSE round-up: Laura Davis-Taylor
March 3, 2009 by Dave Haynes
Well-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference …
Read moreDigital Signage Networks are Expensive
March 3, 2009 by Dave Haynes
Digital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to …
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Does turning off the screens at a store make THAT much difference???
March 3, 2009 by Dave Haynes
When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As …
Read moreDSE thoughts from smarter people (plus Gerba)
March 2, 2009 by Dave Haynes
Lionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at …
Read moreTesco Failure
March 2, 2009 by Dave Haynes
I think people who go into large houses like Tesco or Walmart are on a mission. They may glance at screens or posters if …
Read moreGive the customer interactive control
March 2, 2009 by Dave Haynes
Large kiosk touchscreens in key locations which provide useful information is the way to go, I think it is called providing a real customer …
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Tesco shuts down retail TV, confirms crappy concepts don't work
February 28, 2009 by Dave Haynes
Word out of the UK late week was that the Tesco hypermarket chain was shutting down its in-store TV network. Brand Republic reports the Tesco …
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