Research: Advertisers want to get more targeted, but cool on demand-side ad-buying
November 2, 2010 by Dave Haynes
A new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – …
Read moreNoventri chops power consumption, bills, and proves it
November 2, 2010 by Dave Haynes
The guys at Noventri have taken what I would describe as an unorthodox approach to marketing in the last couple of years. Without belaboring …
Read moreBuy your digital signage gear from Office Depot! No, really …
November 1, 2010 by Dave Haynes
As spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): …
Read moreDigital View joins digital signage in a box race
November 1, 2010 by Dave Haynes
Many, many companies have come out in the last two or three years with digital signage in a box offers, all with variations on …
Read moreWhatamap's mobile service pushes wayfinding from Al Barq's screens to phones
November 1, 2010 by Dave Haynes
I like digital wayfinding solutions in places like malls and big public facilities because, done well, they make it a lot easier to get …
Read moreRNIN's prospects looking brighter: Q3 numbers
October 29, 2010 by Dave Haynes
My spidey senses were tingling this week, as I was thinking Wireless Ronin must be about due for its latest SEC filings. Sure enough, …
Read moreMust Read on DOOH-Mobile (pointer)
October 29, 2010 by Dave Haynes
Lotsa people have tweeted and re-tweeted about Stephen Randall’s post/mild rant about how the steady proliferation of smartphones will not – despite the naysayers …
Read moreDPAA media summit audience dominated … wait for it … by media people
October 29, 2010 by Dave Haynes
If you have been around this sector long enough, and attended enough events, you know that too often these things involve a lot of …
Read moreGuest Post: The Next-Generation of Digital Signage – Beyond RSS Feeds
October 29, 2010 by Dave Haynes
From Times Square to retail storefronts to airport terminals, digital signs are gaining traction at a remarkable pace. A recent study by Northern Sky …
Read moreTV ad spot lengths getting shorter, says research
October 29, 2010 by Dave Haynes
As reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting …
Read moreGuest Post: The evolution of digital signage is underway
October 28, 2010 by Jason Cremins
In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development. Sounds a …
Read moreThis is HP's digital signage offer?
October 28, 2010 by Dave Haynes
I know a couple of the guys who have joined HP in the past year or so and have something to do with the …
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