ANA on "devalued ad investments" on screens
December 10, 2010 by Dave Haynes
The Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run …
Read moreHow digital signage and mobile can play nice: webinar
December 10, 2010 by Dave Haynes
Preset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. …
Read moreThe out-of-home TV advertising argument takes a hit
December 10, 2010 by Dave Haynes
One of the central selling propositions of digital out of home is that people are not watching as much TV and that those who …
Read moreWorld's biggest digital signage screen switched on in Saudi Arabia
December 9, 2010 by Dave Haynes
Oh my. The OOH industry and its ADHD little half-brother DOOH have been slowly turning buildings into media facades using suspended print banners, transparent …
Read moreDo we need more digital signage blogs?
December 8, 2010 by Dave Haynes
Placing my vested interests out there from the start, I write for a living. Among the kinds of writing I do for clients is …
Read moreVeterans’ tribute snugs displays in poignant granite slab
December 7, 2010 by Dave Haynes
This is pretty cool – a digital display embedded in a granite slab, as part of a memorial piece. The recently-unveiled Veterans Memorial at …
Read moreFollow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreFollow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
Read moreDOOH as a franchising scheme
December 6, 2010 by Dave Haynes
The DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreLG's US structure intact despite global switch-ups
December 3, 2010 by Dave Haynes
There must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that …
Read moreDoes your esteem company have the demand of digital signage?
December 3, 2010 by Dave Haynes
Dear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of …
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