Sign portal takes good, deep look at MGM Mirage's digital signage efforts
December 16, 2010 by Dave Haynes
A piece up in SignIndustry.com about the MGM Mirage’s comprehensive digital signage efforts is worth a read. NEC must have bankrolled or supplied the …
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A different take at peddling Colgate at the shelf-edge
December 16, 2010 by Dave Haynes
Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it …
Read moreHow to sell digital signage into retail in 2011
December 15, 2010 by Dave Haynes
The National Retail Federation’s SmartBrief newsletter has some interesting predictions from its membership about their plans and needs for 2011, with respect to in-store …
Read morePanasonic joins the all-in-one bun fight with CoolSign/Haivision
December 14, 2010 by Dave Haynes
Panasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that …
Read moreBig brand, tiny screen, major digital signage fail
December 14, 2010 by Dave Haynes
So, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said …
Read moreAMX releases TCO calculator. Great, but …
December 14, 2010 by Dave Haynes
Pro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in …
Read moreTalent Pool: Digital signage software pioneer Drew Topel
December 13, 2010 by Dave Haynes
Pioneer is a term that gets used pretty liberally in this sector, but it actually applies to Drew Topel – who has been around …
Read moreANA on "devalued ad investments" on screens
December 10, 2010 by Dave Haynes
The Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run …
Read moreHow digital signage and mobile can play nice: webinar
December 10, 2010 by Dave Haynes
Preset’s wicked-smart David Weinfeld is doing a webinar for the Digital Signage Federation next week called Mobile and Digital Signage are Allies, not Adversaries. …
Read moreThe out-of-home TV advertising argument takes a hit
December 10, 2010 by Dave Haynes
One of the central selling propositions of digital out of home is that people are not watching as much TV and that those who …
Read moreWorld's biggest digital signage screen switched on in Saudi Arabia
December 9, 2010 by Dave Haynes
Oh my. The OOH industry and its ADHD little half-brother DOOH have been slowly turning buildings into media facades using suspended print banners, transparent …
Read moreDo we need more digital signage blogs?
December 8, 2010 by Dave Haynes
Placing my vested interests out there from the start, I write for a living. Among the kinds of writing I do for clients is …
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