Surprise! People don't trust ads

October 9, 2007 by Dave Haynes

Consumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 …

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EK3 makes Wal-Mart Canada deal official

October 4, 2007 by Dave Haynes

The press release doesn’t seem to have very wide distribution, but London, Ontario-based EK3 has formally announced it bagged the ShopCast deal. This from …

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A PhD with a PoV on this stuff

October 2, 2007 by Dave Haynes

Self-Service World has a piece about the recent In-Store Marketing Expo in Chicago, specifically a session put on by some 3M people called “Measuring …

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When is all-in-one a bad idea?

October 1, 2007 by Dave Haynes

A few of us were yakking the other day about some things, including hardware developments like all-in-one flat screen displays with media players integrated …

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Does Web "banner blindness" correlate with in-store screen viewership?

September 11, 2007 by Dave Haynes

For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, …

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A year later, ShopCast ready to roll out

September 7, 2007 by Dave Haynes

The folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell …

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CBS buys SignStorey for $71.5 million (and I am not making this up)

September 6, 2007 by Dave Haynes

Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement …

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More signs this stuff is getting on the planning radar

September 6, 2007 by Dave Haynes

Elevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living …

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Staring down a great idea

September 6, 2007 by Dave Haynes

  The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British …

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Now GSBC is in the wireless and GPS business

August 31, 2007 by Dave Haynes

  The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who …

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Viewer behavior needs to be a factor in measurement, prof argues

August 30, 2007 by Dave Haynes

A prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of …

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GSBC gets bitch-slapped by Financial Mail, then aka

August 22, 2007 by Dave Haynes

My friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at …

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