Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
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Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign
February 27, 2012 by Dave Haynes
[youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed …
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STRATACACHE Teams With Merchandising Giant RockTenn
February 27, 2012 by Dave Haynes
STRATACACHE CEO Chris Riegel and his guys have worked a very nice deal with the largest in-store display fixture company in North America to …
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Preset DSE Mixer: Sponsor/Partner Profiles – DailyDOOH, TargetPath
February 27, 2012 by Dave Haynes
Just a week or so now until Digital Signage Expo and the big Preset Group mixer in Las Vegas. We’re run through a pile …
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Yowza: Digital OOH Network’s Looking For $400K VP Sales
February 26, 2012 by Dave Haynes
Not sure who (though I can guess), but a NY headhunter has a job posting up for: Vice President, National Advertising Sales Music & …
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Start-up Locbit Brings AdSense Approach To Digital OOH Advertising
February 25, 2012 by Dave Haynes
One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I …
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Book Of Digital Signage Revelations: RIM Started As A DS Company
February 24, 2012 by Dave Haynes
I was having a quick run through my RSS feeds and noticed a curious B&W photo of three very nerdy-looking guys posing with a …
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Preset DSE Mixer: Sponsor/Partner Profiles – Harris, Coxcom
February 24, 2012 by Dave Haynes
The profiles continue as the days count down on The Preset Group DSE Mixer. If you didn’t get a program at the door, we’re …
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Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
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Preset DSE Mixer: Sponsor/Partner Profiles – WireSpring, Real Digital Media
February 23, 2012 by Dave Haynes
The profiles keep coming for the various companies helping out with the big Preset DSE Mixer. The NFC-enabled name badges are being printed, visuals …
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Virtual Flat Lady Now Chattering Away At The Bay
February 23, 2012 by Dave Haynes
The Globe and Mail, one of Canada’s national newspapers, has a piece up this week about retail marketing technology and the latest appearance of …
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New Research: Smartphone Activity In Retail, And What That Means For Digital Signage
February 22, 2012 by Dave Haynes
Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies …
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