DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
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Flixio Switches On New Web Presence
October 8, 2012 by Dave Haynes
Lots of companies issue press releases when they revamp their websites, and in just about every instance, my reaction amounts to: “Well, that’s nice.” …
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Spotted: Royal Bank ATM With Flanking Ad Screen
October 5, 2012 by Dave Haynes
Saw this in my local Shopper’s Drug Mart (Canadian drug chain) while I was in buying feed for the caribou … I’ve seen lots …
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Project Profile: Interactive Totems In Italian BMW Showrooms
October 5, 2012 by Dave Haynes
BMW dealers in Italy have started using interactive stations on showroom floors to drive information about available financial services for the luxury cars. The …
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Project Profile: GE’s 58-Foot Video Wall At New Toronto Facility
October 4, 2012 by Dave Haynes
So the cheeky side of me – and yes there is one – now understands why my energy bill for this summer arrived by …
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Project Profile: Jolly Green Giant At Grand Central
October 4, 2012 by Dave Haynes
Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in …
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Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores
October 4, 2012 by Dave Haynes
Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores …
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Marketing: RMG Releases New Brand Film
October 4, 2012 by Dave Haynes
RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes …
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Project Profile: Shark Week Poolside Projections
October 4, 2012 by Dave Haynes
This is much more live event than digital signage project, but interesting enough to mention … For the recent 25th anniversary celebration of …
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Project Profile: IAC Switches On 120-Ft Wide Video Wall AT NY HQ
October 3, 2012 by Dave Haynes
Now this is a big video wall. The online media group IAC has turned on a new 120 foot wide by 10 foot tall …
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People: Post Acquisition, Atley Last Of Key Execs To Leave Adcentricity
October 3, 2012 by Dave Haynes
I wondered about the status of Jeff Atley, one of the founders of Adcentricity, when there was a news piece a couple of weeks …
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Project Profile: MicroTiles Light Up Nuit Blanche
October 2, 2012 by Dave Haynes
Here’s a project using digital displays and projection in a very different way – in this case two banks of MicroTiles and projection film …
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