Digital Signage/DOOH Industry Learning Calendar
This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.
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How to Sell DOOH to Performance Marketers
November 12, 2020 @ 11:00 AM – 12:00 PM EST
Performance-based marketing has been the go-to tool on the internet for marketers looking to pay for specific outcome (clicks, sales, leads). Programmatic marketing (which now includes DOOH) allows the same marketers to advertise to specific users in specific contexts.
DOOH has long been viewed as a branding medium, but in recent years has moved down the funnel to outcomes as well. Yet performance-based marketing budgets are seen as a purview of the internet.
This instructional webinar will explain how DOOH media owners and ecosystem partners can access and benefit from performance-based marketing budgets.
Attendees will learn:
How to sell into different parts of a brand’s marketing organization
The appeal (and limitations) of the internet for performance based marketing and how to put that knowledge into use
About different marketing mindsets and how they can be leveraged collectively to accelerate growth