Learning - Webinar Calendar for product knowledge

Digital Signage/DOOH Industry Learning Calendar

This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.

Listings are free and can be submitted here.

You must first register a username and password before proceeding.

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How to Sell DOOH to Performance Marketers

November 12, 2020 @ 11:00 AM 12:00 PM EST

Performance-based marketing has been the go-to tool on the internet for marketers looking to pay for specific outcome (clicks, sales, leads). Programmatic marketing (which now includes DOOH) allows the same marketers to advertise to specific users in specific contexts.

DOOH has long been viewed as a branding medium, but in recent years has moved down the funnel to outcomes as well. Yet performance-based marketing budgets are seen as a purview of the internet.

This instructional webinar will explain how DOOH media owners and ecosystem partners can access and benefit from performance-based marketing budgets.

Attendees will learn:

How to sell into different parts of a brand’s marketing organization

The appeal (and limitations) of the internet for performance based marketing and how to put that knowledge into use

About different marketing mindsets and how they can be leveraged collectively to accelerate growth


November 12
11:00 AM – 12:00 PM EST