Digital Signage/DOOH Industry Learning Calendar
This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.
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How impressions are measured in OOH
June 18, 2020 @ 1:00 PM – 2:00 PM EDT
Audience numbers in DOOH are a little different than marketing channels you’re likely most familiar with. In this webinar, we’ll cover how impressions are calculated in DOOH and go over the challenges and opportunities standardized measurement presents.
Speaker: Adam Kahansky, Senior Account Executive