Digital Signage/DOOH Industry Learning Calendar
This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.
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How Buyers Can Make DOOH Campaigns More Effective Post-COVID
July 14, 2020 @ 2:00 PM – 2:30 PM EDT
This webinar, the third installment in the series leading up to DSE 2020 in Las Vegas, will offer brand marketers and advertising agency buyers and planners responsible for investing their brands’ advertising dollars, or doing so on behalf of their clients, the opportunity to learn how to make their national campaigns more effective on a hyper-locally targeted basis.
Featured discussion leaders include:
Ian Dallimore, Vice President of Digital Growth, Lamar Advertising
Ian Gadsby, Vice President, Digital Signage & Operations, Pattison Outdoor Advertising
Dileep Varma, Head of Production Development & Operations, Outcome Health
The webinar will discuss the challenge of reaching audiences in today’s marketplace by first identifying where consumers have re-emerged. Cities are re-opening independently of one another, and audiences may retreat if the virus spikes. This panel discussion will help attendees identify where those consumer opportunities are most prevalent, offer tips for how to best take advantage of those opportunities, and outline how to flexibly shift buys in real time as audience opportunities change.
Key takeaways include:
How data is the key in identifying target audiences in markets where they have reemerged
Programmatic tools to flexibly adjust buys in real time and make post-COVID campaigns more effective
Data to ensure that messaging is relevant to audiences in hyper-targeted locations