Digital Signage/DOOH Industry Learning Calendar
This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.
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‘DPAA Homeroom’ Webinar: ‘Brand Loyalty During COVID-19’
June 9, 2020 @ 12:00 PM
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, will host a “DPAA Homeroom” learning-from-home webinar, “Brand Loyalty During COVID-19,” on June 9.
Consumer behavior has certainly changed since the arrival of COVID-19. Limited supplies, lines to get into markets and social distancing have changed the way people shop. Research shows that 74% of app users and 72% of in-store shoppers seek out new brands when they can’t find what they want.
Are these behavior shifts permanent? How do challenger brands take advantage of this? How do big brands keep their loyal customers? This webinar will provide insights on today’s consumer and how brands can win them over (or win them back) with out-of-home advertising.
The webinar will feature new tracking behavior via a national retailer case study, new data on brand loyalty, and insights on how to use OOH advertising to influence consumers during these times.
Vardan S. Kirakosyn, VP Research & Strategy for webinar sponsor MFour, will lead the discussion.