Digital Signage/DOOH Industry Learning Calendar
This calendar is a rolling, day by day listing resource for webinars, webcasts and other online sessions organized, hosted and run by the wide variety of companies and organizations in the digital signage and digital out of home (DOOH) ecosystems.
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DOOH Programmatic Training
August 19, 2020 @ 11:00 AM – 2:00 PM EDT
DPAA will hold a live-via-Zoom programmatic training course for North America August, developed and presented by Prohaska Consulting. Programmatic has taken on added importance in digital out-of-home media in recent months with the need for brands to be nimble by quickly adjusting messages depending on local market conditions.
Students will be asked to view three hours of pre-recorded content before the three-hour live course, which will include supply-side platform (SSP) and demand-side platform (DSP) demos, a review of the buyers’ marketplace, an overview of measurement attribution and a client interview. All six hours of pre-recorded and live content will be available on-demand to students after the course.
Prohaska Consulting is providing all curriculum development, teaching materials, and instructors. Students will learn the basics and history of programmatic advertising, how it is similar and differs from other digital media channels, and step-by-step best practices on how to execute campaigns for their clients. The classes will teach both theory and practice, providing live SSP and DSP demos.
VIOOH, an open, independent and global marketplace for out-of-home, has signed on as an SSP sponsor. Hivestack, a technology platform that powers programmatic OOH buying and selling, is on board as a DSP sponsor.