I have consulted for companies of all sizes and stripes during 20+ years in the digital signage business – from big banks, QSRs and global apparel brands to most of the big technology companies active in this ecosystem. My clients have included several of the top 25 public companies on the planet, but I have also helped out loads of startups and relatively small companies.
Lately, I’ve also spoken to all kinds of private equity firms.
That consulting happens through my company Vertical Media Consulting Group.
For end-users, the consulting is usually about defining the objectives and strategy and connecting end-users with the most suitable technology providers. That’s a process than can be curated recommendations, or an RFP. I have written several, and supervised vendor selection on several, including Fortune 500 clients. I’ve held a lot of hands through the process, though I strongly encourage end-users, if they’re allowed, to bypass RFPs and just invite in a handful of companies. Saves everyone a mountain of unnecessary work.
For vendors, the work is widely varied, but often focuses on strategy, message and understanding and penetrating the eco-system. For companies entering the market, startups or well-established, I help them understand the landscape, where they fit and who they should be working with and what they should be chasing. I can make one call or send one e-mail and get meetings that might otherwise take months to pull together. That’s the by-product of a lot of years, and contacts established through this blog.
I also do a PILE of writing. That’s everything from ghostwritten leadership pieces to white papers to wireframes of revised websites and sell sheets.
Then there is sounding board work. We get on a call and help them confirm: they’re on to something, or have a germ of a good idea but needing refinement, or that they’re nuts.
The bottom line with using me as a consultant – I’ve been there, and genuinely done that. I get it. And I see what’s coming.
Need help? Let’s talk.