M&A guys have a look over digital out of home, issue their notes

July 18, 2008 by Dave Haynes

Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s …

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New online ad-buying service, AdSemble, unveiled

July 18, 2008 by Dave Haynes

I bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital …

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Arbitron releases free report on bar media

July 18, 2008 by Dave Haynes

A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell …

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MSNBC’s brand extension cafe filled with screens

July 18, 2008 by Dave Haynes

The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand …

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White paper lays out why networks fail

July 18, 2008 by Dave Haynes

UK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined …

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C-store model a big challenge with gas prices

July 18, 2008 by Dave Haynes

We all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton …

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Ashvertising entertains banned smokers

July 18, 2008 by Dave Haynes

This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and …

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Captivate bridges content offer to desktop

July 18, 2008 by Dave Haynes

The guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. …

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AAAA and OAAA agree on DOOH report requirements

July 18, 2008 by Dave Haynes

Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …

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Young UK firm in at ground level … literally

July 18, 2008 by Dave Haynes

LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really …

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OVAB adds another six members

July 18, 2008 by Dave Haynes

The Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s …

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Research confirms shorter ads make more sense in DS

July 18, 2008 by Dave Haynes

In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media  Research has handed off its test results that …

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