Amazing: Dubai Mall Turns On World’s Largest OLED Video Wall

The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale.

It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. The OLEDs are LG’s, and there are 820 of then – with some of the displays using the flexible properties of the product. Thinking these are many, many 55 inchers.

If you are into Guinness World Records, this wall sets the marks for:

  • Largest High Definition Video Wall
  • Highest Resolution Video Wall
  • Largest OLED Screen

There is also a 6mm transparent LED ribbon from ClearLED that runs along the glass at the base of the aquarium tank visible to shoppers. The OLED wall is above that tank.

Changi Airport Previews Incredible 70-Metre Immersive LED Wall

Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area.

Instead of small screens and talking flat ladies droning on endlessly about what you need pull out of your carry ons (a staple at many, many airports), the content is a 50-minute long, custom-created playlist of 17 targeted pieces. It is montages of scenes from around the region and in Singapore, and a Rube Goldberg-ish animation about what happens with checked bags.

Source: Changi Airport Group

Based on the video, it looks like the content elements are all interconnected by a piece that looks and sounds a bit like kinetic flip-discs.

There is another LED wall embedded in a retail zone that shows a traditional Singapore streetscape. It comes alive and plays a film short on a schedule.

The wall above T4’s centralized security screening area is a 6mm pixel pitch NanoLumens display, and the Atlanta company also provided the 10-meter-wide by 6-meter-tall 4mm pitch display for the streetscape – the screen built directly into a shophouse facade with several faux building fronts that highlight the island nation’s architectural evolution from the 1880’s to the 1950’s.

The integrator on the project was Singapore-based Electronics & Engineering PTE LTD.

The 70m wall’s content was created by Montreal’s Moment Factory, which has done incredible work in all kinds of venues. The company also did the streetscape video.

Changi is consistently rated as the world’s best airport, even besting Newark and glorious LaGuardia! This is as good as I have seen in an airport job, and why I think it works better than LAX’s international terminal (a very high profile digital project) is that the big video wall is precisely in a position where it will be seen and where it will entertain people. Security screening lines are a massive irritant, and this content will engage and distract people as they trudge through the snaking line. By comparison, LAX’s screens are up high, post screening, in an area where people are on the move.

No official indications on the tech used or integrators behind this, but I am reliably told the big 70-metre display is a 6mm pitch NanoLumens product, and the streetscape one is also Nano’s.

Here’s a fly-through video of the new terminal, which is loaded with tech designed to streamline and improve the passenger journey …

Projects: 100 Square Metres OF LED In Lithuanian Cinema Lobby

This is the Forum cinema in Kaunas, Lithuania, which has invested in a big way in 3.9mm pitch LED screens and ambient content around the theatre’s lobby. The set-up was designed and installed by the Italian firm MacroPix. The total resolution is 4K plus and there is about 100 square metres of digital on the walls. Very impressive!

Hat tip to Dovydas Stukas of TD Baltic for letting me know about the job.

 

Why Did They Do This?

A Shenzhen company called Nexnovo sent me pix, tech details and a video about a transparent LED mesh wall on the corner of a building in Tokyo, and I am scratching my head wondering why the job was done like this.

The building owner, or someone, had custom versions of the mesh cut so they would fit the exact dimensions of the windows, leaving wide vertical and horizontal sections of the building’s cladding empty.

The visuals that run at night, as you can see in the video, look pretty sharp and bright. But it also looks like a circa 2005 video wall with extra wide bezels. The gaps between the LED segments are wide, so the “full screen” visuals look awful.

Very odd. The only reason why they’d do that, as far as I can figure out, is that mounting them inside in the windows was a lot cheaper. There are lots of instances out there of whole building facades being draped in one solid LED mesh screen, but that’s going to cost more and MAYBE need local zoning approvals.