How McDonald’s Has Made In-Store Interactivity The Norm
January 2, 2019 by Brandon Harp
Guest Post: Emily Ingram, Prendi Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into …
Read moreMore Smart Parking Systems Should Mean More Smart Digital Signs
December 29, 2018 by Dave Haynes
Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s …
Read moreWhy Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops
December 12, 2018 by Dave Haynes
There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different …
Read moreVisix Releases Beta Of New Alerts And Warnings Platform For Digital Signage Networks
December 5, 2018 by Dave Haynes
Atlanta-based Visix has for many years been a big advocate of integrating alert messaging into its signage management platform – at least in part …
Read moreKaijus Asteljoki On Making Workplace Digital Signage Interesting, And Automated
December 5, 2018 by Dave Haynes
Workplace communications is one of the most active verticals in digital signage, and a big reason for that is the ability of screen technology …
Read moreRyan Croft of TransitScreen On Making Content That Moves People
November 28, 2018 by Dave Haynes
This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just …
Read moreThis Movember-Focused Digital Poster Recognizes, Responds To Facial Hair
November 23, 2018 by Dave Haynes
This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and …
Read moreScott Kolber Of Roadify On Organizing Transit Data For The Masses
November 21, 2018 by Dave Haynes
Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and …
Read moreNike Opens Screen-Filled, Frictionless Shopping Flagship In NYC
November 19, 2018 by Dave Haynes
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …
Read moreBrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
November 16, 2018 by Dave Haynes
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …
Read moreMall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
November 15, 2018 by Dave Haynes
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …
Read moreDelivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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