How McDonald’s Has Made In-Store Interactivity The Norm

January 2, 2019 by Brandon Harp

Guest Post: Emily Ingram, Prendi Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into …

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More Smart Parking Systems Should Mean More Smart Digital Signs

December 29, 2018 by Dave Haynes

Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s …

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Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops

December 12, 2018 by Dave Haynes

There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different …

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Visix Releases Beta Of New Alerts And Warnings Platform For Digital Signage Networks

December 5, 2018 by Dave Haynes

Atlanta-based Visix has for many years been a big advocate of integrating alert messaging into its signage management platform – at least in part …

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Kaijus Asteljoki On Making Workplace Digital Signage Interesting, And Automated

December 5, 2018 by Dave Haynes

Workplace communications is one of the most active verticals in digital signage, and a big reason for that is the ability of screen technology …

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Ryan Croft of TransitScreen On Making Content That Moves People

November 28, 2018 by Dave Haynes

This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just …

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This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair

November 23, 2018 by Dave Haynes

This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and …

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Scott Kolber Of Roadify On Organizing Transit Data For The Masses

November 21, 2018 by Dave Haynes

Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and …

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Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC

November 19, 2018 by Dave Haynes

Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth …

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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics

November 16, 2018 by Dave Haynes

BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than …

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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

November 15, 2018 by Dave Haynes

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …

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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign

November 14, 2018 by Dave Haynes

This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …

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