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Generative Visuals Derived From Famous Artworks Fills Huge LED Canvas At Dolby’s HQ

This is a set of digital motion graphics art pieces running at the Dolby Gallery in San Francisco, on a 62-foot wide street-level LED in the lobby.

Developed by Chicago experiential design agency Leviathan, Metamorphosis is described as an audiovisual odyssey that extracts brilliant color data from masterpieces of the past century to create an entirely new experience of art.

The agency’s coders developed a method to dissect traditional paintings and produce generative visuals. Those visuals are set rhythmically, says the company, to a composed ambient soundscape.

This synergy between sight and sound is custom-designed for Dolby Gallery. Rich color volume data, inspired by Dolby Vision technology, is brought to life along with a sonic experience mixed in Dolby Atmos. Moving audio dynamically travels across 52 full-range speakers and 34 subwoofers to immerse visitors in a fusion of art and science.

The Dolby Gallery, at the company’s headquarters building on market Street, features the work of digital artists from all over the world who innovate in their own medium and use technology to create their work.

Leviathan is the company that did that amazing generative LED wall in Chicago.

Aisle-Topper LED Ribbons For Hershey In Big Box Retailing

Not a huge fan of shelf-level LED strips because the resolution isn’t there for close viewing, and the little LED light chips will get the crap beat out of them, but I do like the big aisle-topper ribbon display implementation at a big-box store somewhere, by the LA-area company AWM Smart Shelf.

To be fair, the company does say the shelf-edge strips are ruggedized. Which is pretty much essential.

The aisle-long display is for Hershey products. The content looks very much like the sort of thing you’d see on the LED ribbons of a sports arena or the sideline ones you see in football (soccer).

The company is not just a display provider. It’s solution set includes proximity sensing for triggered content, video pattern detection and AI-based on-the-shelf inventory level monitoring and planogram compliance.

This install is in the Dallas area, I am told by AWM.