Cranky General Public 1 – Smart Screen 0
I’ve always assumed that smart city information stations located away from a city’s major plazas and thoroughfares would get the living shit beat out of …
IoT
How McDonald’s Has Made In-Store Interactivity The Norm
Guest Post: Emily Ingram, Prendi Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how …
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More Smart Parking Systems Should Mean More Smart Digital Signs
Digital signage systems for parking lots is not the sort of thing that’s going to set the hearts of industry people racing, but there’s reason …
Read moreMore Smart Parking Systems Should Mean More Smart Digital Signs
Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops
There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. …
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Visix Releases Beta Of New Alerts And Warnings Platform For Digital Signage Networks
Atlanta-based Visix has for many years been a big advocate of integrating alert messaging into its signage management platform – at least in part because …
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Kaijus Asteljoki On Making Workplace Digital Signage Interesting, And Automated
Workplace communications is one of the most active verticals in digital signage, and a big reason for that is the ability of screen technology to …
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Ryan Croft of TransitScreen On Making Content That Moves People
This is inadvertently turning into transit digital signage month on this podcast, having spoken lately with CHK America about epaper transit signs and just last …
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This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair
This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy …
Read moreThis Movember-Focused Digital Poster Recognizes, Responds To Facial Hair
Scott Kolber Of Roadify On Organizing Transit Data For The Masses
Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll …
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Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC
Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue …
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BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some …
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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall …
Read moreMall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
