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ALL DIGITAL SIGNAGE, SOME SNARK
BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some …
Read moreBrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall …
Read moreMall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to …
Read moreDelivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre …
Read moreAnti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
This is one of those projects that treads the line between light and signage – though I’d probably argue it’s much more about lighting. But …
Read moreLED Light Displays Show The Ebb And Flow Of Boston’s Tides, Using Data Visualization
NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, …
Read moreRich Ventura Goes Deep On ALP – NEC’s New Retail Analytics Platform
Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make …
Read moreUnderstanding Programmatic Digital Out Of Home In One Easy Post
NEC Display just got into the retail intelligence business, launching ALP – short for Analytics Learning Platform. It’s a subscription-based retail intelligence program that uses …
Read moreNEC Launches Retail Intelligence Platform, Called ALP
Rick Wood’s company was founded to bring some order and logic to how mass transport systems present information – like routes and schedules – to …
Read moreRick Wood On The Eight Second Rule For Transit Displays, And E-Paper At Your Bus Stop
Anyone with technical chops who uses a subway system to get around would understand that those are seriously challenging environments to put in sensitive display …
Read morePeter Livesey Discusses Esprit Digital’s Rise From The London Underground
As the saying goes, everything old is new again. In this case, we have the Montreal-based out of home media company Astral doing a campaign …
Today in Stupid People Tricks in Digital Out Of Home we have the people of Moscow being asked to do 30 squats in front of …
Read moreMoscow Subway Kiosk Demands Riders Give It 30 Squats, For A Free Ticket
