Most Retail Media Networks Will Fight For Ad Spend Table Scraps In 2025: eMarketer Forecast
December 3, 2024 by Dave Haynes
The wave of retail media networks launched in the U.S. and elsewhere in the past couple of years may soon start washing back out …
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Drink Marketing Effort In UK Tescos Manages To Put A Big Display, In Front Of A Big Display
December 2, 2024 by Dave Haynes
This is an in-store interactive marketing campaign that pairs a sampling station with an augmented reality display that makes willing shoppers into one of …
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Scala Opens First Of What It Says Will Be Several Satellite Showrooms Across Europe
November 27, 2024 by Dave Haynes
There’s nothing unusual about digital signage CMS software companies having showrooms, but they’re almost always located somewhere in the head office building. The CMS …
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Grocery TV Says New Tie-Up Pushes Its Retail Media Network Footprint Past 5,000 Stores
November 21, 2024 by Dave Haynes
Austin, TX-based start-up Grocery TV says a new deal with an east coast US regional grocer will get the company’s overall installed base past …
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PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain
November 14, 2024 by Dave Haynes
Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads …
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Wraparound LED Creates Animated 10-Foot Wine Bottle For Retail Marketing
November 11, 2024 by Dave Haynes
This is a hard to miss in-store display that was developed, very obviously, to market a wine brand – developed by UK-based specialty Display …
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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters
October 22, 2024 by Dave Haynes
A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a …
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Spreading Festive Cheer And Driving Sales With In-Store Digital Signage Technologies: Spectrio
October 9, 2024 by Dave Haynes
SPONSORED CONTENT By Ron Levac, Spectrio The holiday season is a critical time for retailers – with the period between October and the end …
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Mexican Sam’s Clubs Using Floor Projections To Promote Brands
October 1, 2024 by Dave Haynes
Cavernous retail warehouse stores like Costco and Sam’s Club don’t tend to have the best sightlines for using big digital displays because of the …
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GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer
October 1, 2024 by Dave Haynes
The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments …
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Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale
September 30, 2024 by Dave Haynes
Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of …
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Physical Stores Next Big Canvas For Media: Acosta Group Research
September 27, 2024 by Dave Haynes
While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail …
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