Digital Signage Services Demand Plummeted; Hardware Sales Slowed In First Half Of 2023: Survey

August 8, 2023 by Dave Haynes

Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it …

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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era

August 3, 2023 by Dave Haynes

You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …

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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO

August 1, 2023 by Dave Haynes

The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …

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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market

July 28, 2023 by Dave Haynes

The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …

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The 2023 Digital Signage Yearbook Now Available As A Free Download

July 26, 2023 by Dave Haynes

The 2023 version of the annual invidis digital signage yearbook is now available as a free download. The publication – done both as an …

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MiniLED Mainstreaming, While True MicroLED For Pro Displays Still Years Off: Futuresource InfoComm Report

July 20, 2023 by Dave Haynes

The UK-based research firm Futuresource sends teams of analysts to the major pro AV trade shows, and there were several people in Orlando last …

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Global Digital Signage Displays Business Expected To Surpass $18.6 Billion In 2023: Omdia

July 7, 2023 by Dave Haynes

The research firm Omdia has pushed out some information nuggets from a paywalled report about key themes observed last month at InfoComm in Orlando, …

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Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research

June 29, 2023 by Dave Haynes

Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” …

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Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards

June 26, 2023 by Dave Haynes

US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of …

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Global LED Video Display Sales Up 12.8% In Q1; Absen #1 Manufacturer, But Samsung, LG Catching Up

June 7, 2023 by Dave Haynes

LED video display shipments recovered globally by 12.8% YoY in the first quarter of 2023, according to a summary from the research firm Omdia. …

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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research

June 6, 2023 by Dave Haynes

Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …

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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers

May 31, 2023 by Dave Haynes

A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …

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