Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153%
November 7, 2023 by Dave Haynes
This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal …
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Old Habits Die Hard At QSR Ordering Positions: CRI Research
November 3, 2023 by Dave Haynes
Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall …
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Reminder: 200+ Pages Of Profiles, Insights And Research On Digitl Signage Available As Free Download
October 16, 2023 by Dave Haynes
I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Fine Pitch LED Sales Miss Forecasts In Q2: OMDIA
October 2, 2023 by Dave Haynes
Global sales of fine pitch LED video wall displays didn’t hit forecasts in Q2 of this year, according to new data slipped out by …
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Global Pro AV Industry Forecast To Grow At 5.6% CAGR Through 2028, When It Will Be $400B Business
August 29, 2023 by Dave Haynes
The pro AV industry is forecast to add nearly $100 billion in revenue over the next five years, reaching $402 billion in 2028, according …
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University R&D Team Develops Process To Write LED Displays With A Ballpoint Pen
August 15, 2023 by Dave Haynes
A university research lab that had already come up with a way to inkjet print LEDs has now figured out how to write them …
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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
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Digital Signage Services Demand Plummeted; Hardware Sales Slowed In First Half Of 2023: Survey
August 8, 2023 by Dave Haynes
Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it …
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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era
August 3, 2023 by Dave Haynes
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …
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Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO
August 1, 2023 by Dave Haynes
The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for …
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Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market
July 28, 2023 by Dave Haynes
The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution …
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