ALL DIGITAL SIGNAGE, SOME SNARK
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing …
Read moreReport: MicroLED Adoption Expected Within Four Years As Tech Improves, Prices Fall
With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a …
Read moreResearch: You’ve Got Maybe 1.5 Seconds To Make An Impression
The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to …
Read moreAI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65%
Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience …
Read moreGeopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform
The huge management consultant firm McKinsey & Company is opening a retail test lab store tomorrow that’s designed to try out and analyze different technologies …
Following the search term “digital signage” on Google Alerts means getting a daily email with headlines and links to endless forecasts from Indian research factories …
Read moreAnd Now We Have Nonsense Research On “Procurement Market Intelligence”
Research firm DSCC’s Quarterly Display Supply Chain Financial Health Report suggests the major display panel makers in China, Korea and Taiwan are in the midst of …
Read moreDSCC Research Shows Asian Panel-Makers Had Tough Couple Of Quarters
Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail …
Read moreResearch: Menu Board Testing Shows Differences Images And Motion Make On Sales
I don’t follow the projector market very carefully, but have assumed that business is, at best, poking along because of the increasing large scale of …
New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter …
Read moreDigital Leading Best OOH Media Growth In US In 12 Years
The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as …
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when …
Read moreControlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging
